Muva nje sikhuluma kaninginingi mayelana nokusimama, igama elithi kokuhle noma lokubi elisezindebeni zawo wonke umuntu emikhakheni ehlukahlukene. Uma sicabanga nge- ukusimama njengomkhuba okufanele usetshenziswe empilweni yansuku zonke, umbuzo ongaphakama uthi: ngenza kanjani ukuthi izenzo zami zansuku zonke zisimame?
Ukusimama kwethemu empeleni kube yingxenye yezingxoxo zansuku zonke kuze kube manje. Imikhakha eminingi ifuna ukuzama enze imikhiqizo yabo igcineke ngangokunokwenzeka ukuhlangabezana ne- ukondliwa kweplanethi.
Kunemikhakha eminingi eguqulwe kulo mkhuba omusha, ozama ukunikela ngakho konke okusemandleni ukuze kuguqulwe isihloko setimu eluhlaza. I- imboni yezemfashini ingenye yazo futhi usejoyine lo mkhuba isikhashana manje, ake sibone ukuthi kuqhuba kanjani ushintsho phambili.
Mayelana nalokhu, kuvidiyo engezansi uzothola amaqhinga athile okugwema imikhonyovu ngesikhathi sokuthengisa.
Imfashini eqhubekayo ukuqwashisa
Ukuqaphela kuyisinyathelo sokuqala sokusimama. Ngalo mqondo sihlose ukubuza ukuthi, ngokwesibonelo, izingubo esizigqokayo kungani imfashini eqhubekayo iqala ngaphezu kwakho konke ngamalebula. Kuvele izinhlelo zokusebenza eziningi ezinikezela ifayela le- inani lesilinganiso semikhiqizo yemfashini esimeme ngokuya ngezimo zokusebenza, ukusetshenziswa kwezilwane kanye nomthelela kwezemvelo. Ngenhlanhla lo mkhuba omuhle unendlela ethile izinkampani eziphoqelekile ukuthi zibuyekeze wonke umjikelezo wokukhiqiza, ukuguqula ngokwengxenye noma ngokuphelele uhlelo olulandelwe kufika kulowo mzuzu.
Ngenxa yalolu hlelo lokulinganisa, eminye imikhiqizo emincane enake kakhulu imfashini esimeme ivele "ebumnyameni" ngokushesha ukuthandwa ngokunembile ngezenzo zabo emkhakheni wokusimama.
Imboni yezemfashini iba nesimilo futhi iqhubeke
Ngemuva kokulahlwa kwe- iziqephu zokuxhashazwa ngaphakathi kwezinqubo zokukhiqiza, umshini omkhulu wemfashini ususungule i-a ushintsho olukhulu.
Utshani obephule iqolo lekamela nakanjani ukubulawa kwabantu eRana Plaza, ukuwa kwemboni eBangladesch lapho abasebenzi abangu-1136 balahlekelwa khona yimpilo yabo uphoqeleke ukuthunga izingubo amahora ayi-12 ngosuku nomholo ongaphansi kuka- € 30 ngenyanga.
Izingubo ezikhiqizwa kule femu zisebenzela ukuletha ezinye ze- amaketanga wemfashini adume kakhulu emhlabeni. Izibonelo ezimbalwa? Imango, Primark neBenetton. Kusukela kulowo mzuzu kuqhubeke kube sengathi kuvulwe ivasi enkulu edalula zonke izimfihlo ezimbi ngaphakathi.
Akekho ongazenza sengathi akukho okwenzekile futhi empeleni, manje zonke izindlu zemfashini zisonge imikhono yazo ukuba ngompetha kulokho osekuyi- umjaho wokusimama. Yini empeleni eyenziwe yimikhiqizo yemfashini noma yenzani?
Izimiso zokuziphatha ziyisibonakaliso sezinkampani, okusho ukuthi:
- bazibophezele enhlalakahleni yabasebenzi babo
- eqinisekisiwe ngokumelene nokuxhashazwa
- ngivuna ukukhokhelwa okufanele
- uqaphele ukuqinisekisa izimo ezinhle emsebenzini
Ukube besingekho ngaphambili, manje sazi kangcono ukuthi ibhantshi libaluleke kangakanani, isiketi, ingubo noma ibhulukwe esiligqokayo. Okungenani siyazi ukuthi yini ebangele lokhu. Futhi ngubani phakathi kwethu ongeke ajabule ukugqoka i- into yokugqoka eyenziwe ngaphandle kokulimaza imvelo kanye nabasebenzi?
Kusuka kwimfashini engatheni kuya emfashini eyenziwe kabusha: isilulumagama semfashini esimeme
Ngoshintsho olukhulu esikhulume ngalo ezigabeni ezedlule, baye bazichaza kancane kancane imigomo emisha mayelana nemfashini eqhubekayofuthi eziphikisana nalezo ezazisetshenziswa phambilini. Isibonelo esihle kakhulu sha sha Imfashini Ehamba Phansi che iphikisana futhi iziqhelelanise nemfashini esheshayo. Lokhu kusho ukuthi sidlulile khiqiza izingubo ezisezingeni eliphansi futhi ngentengo ephansi, elandela kuphela futhi ngokukhethekile imfashini nesikhathi sonyaka, kokukodwa ukunakekelwa okucwengileko kwekhwalithi nemininingwane, ngaphandle kokuqondiswa izifiso zabathengi. Ngubani owenza le ngubo futhi bakwenze kanjani? Umbuzo ofanele ukubuzwa.
Kungabonakala - futhi kunjalo - sekuvele kuyimpumelelo enkulu, kepha imfashini eluhlaza ayigcinanga lapho. Ake sibone ukuthi i- amanye amagama aqanjwa emkhakheni weMfashini Esimeme.
Imfashini eyisiyingi
Imfashini eyindilinga iphathelene nomjikelezo wempilo womkhiqizo, kusukela ekudalweni kuze kusetshenziswe kuze kube sesigabeni sokugcina okumele kusetshenziswe kabusha kungalahlwa. Kuyimfashini egxila futhi ifunde izindlela zokusebenzisa kabusha izinto ngenkathi kuncishiswa umthelela wazo emvelweni.
Imfashini eyenziwe kabusha ne-Upcycled
Ihlobene kakhulu nemfashini eyindilinga, lawa magama amabili abhekisa kunqubo yezimboni yokwehlukanisa ingubo kuzo zonke izinto zayo, ezisetshenziselwa okuthile okusha. Kepha hhayi lokho kuphela, ngisho nokucabanga ukusetshenziswa okusha kwento efanayo kuyilungelo lemfashini eqhubekayo.
Imfashini enobungani
Kulokhu kugxilwa ezintweni okwenziwe ngazo ingubo. Ukotini we-organic, i-hemp, ilineni nodayi abenziwe isibonelo ngemifino kuzokhethwa ngaphezu kwezindwangu zokwenziwa namakhemikhali.
Imfashini Enonya & Vegan
Umkhiqizo ozibiza ngokungabi nonya uthatha ukuma okuqinile ngokumelene nokuhlolwa kwezithako nemikhiqizo ezilwaneni. Lokhu kusho ukuthi enqubeni yokukhiqiza azikho izilwane ezilimalayo noma ezibulewe ukufika kumkhiqizo wokugcina. Ngemikhiqizo engasebenzisi izilwane nhlobo, igama elifanele ngu UVegan.
Imfashini e-organic futhi ebolayo
Imfashini engokwemvelo imfashini engachazwa njengokuthi isebenzisa kuphela izinto ezisuselwa ezitshalweni ngaphandle kokusebenzisa izibulala-zinambuzane, umanyolo, ama-GMO noma okunye. Isibonelo, uboya obungenayo inhlanganisela yokwenziwa buyabola (bungalulaza imvelo ngaphandle kokukhipha amakhemikhali ayingozi), kepha lokho akusho ukuthi izimvu ezivela kuzo ziphathwe kahle.
greenwashing
Ngempela lisho ukuthi “ukuwashwa okuluhlaza” futhi kuyigama elikhombisa isimo ukuthi amanye ama-brand anikeza umbono ongamanga wemizamo yawo eqhubekayo. Isibonelo? Imikhiqizo eminingi iyanda "amaqoqo we-capsule" esimeme ukukhombisa izimiso ezingaphansi kwalo mkhiqizo. Konke lokho okucwebezelayo akuyona igolide.
Izindleko zokugqoka
Ikhombisa inani lengubo ngokuya ngokuthi igqokwe kangaki. Leli gama lisiholela ekubonisweni okubalulekile: kungcono kakhulu ukusebenzisa imali ethe xaxa ngengubo ehlala njalo esizoyigqoka kaningi, kunokuba sichithe okuncane ekugqokeni okuzolahlwa maduzane, okubandakanya umthelela wezemvelo.
Carbon hlangothi
Inkampani ekhombisa ukungathathi hlangothi kwekhabhoni kusho ukuthi izinikele ekugwemeni ukukhishwa kwekhabhoni kuyo yonke inqubo yokukhiqiza. IGucci ingelinye lamagama amakhulu azama ukuthatha le ndlela, ithembisa ukuthi izonxephezela (uma kwenzeka yehluleka) ngeminikelo ezinhlanganweni ezilwa nokuqedwa kwamahlathi.
Imfashini eqhubekayo yemikhiqizo emikhulu e-Italy nasemhlabeni jikelele
Sesivele sishilo ngomuntu ezigabeni ezedlule, kepha obani abanye imikhiqizo yase-Italy, ubuhle bemfashini abakhethe indlela yokusimamela inkampani yabo?
Salvatore Ferragamo kugcine ukukhiqizwa ngokuphelele eyenziwe e-Italy ukunamathela ochungechungeni lokukhiqiza olufanele futhi nge amazinga aphezulu maqondana nabasebenzi.
Fendi esikhundleni salokho, kusukela ngo-2006 ubelandela iphrojekthi ebikezela ukuthi i- ukwenza kabusha izinto zokwakha izikhwama zokunethezeka, ukunciphisa umthelela kwezemvelo wemfucumfucu yokukhiqiza.
I-Patagonia kungenye yemikhiqizo efanele ukuba yingxenye yayoI-Olympus yemfashini eqhubekayo. Unikele isigaba esithile kwiwebhusayithi yakhe lapho kuchazwa khona ukuthi izingubo zabo zenziwa ukuhlala isikhathi eside futhi uzolungiswa ngemuva kweminyaka eminingi yokusetshenziswa. Iphinde inikele nge-1% yenzuzo yayo ezinhlanganweni zemvelo emhlabeni jikelele.
Stella McCartney edume ngokungabi isitayela kuphela kepha futhi eyisishoshovu emkhakheni oluhlaza. Ifulegi laso laseLondon lingesinye sezisimeme kakhulu emhlabeni. Izinto ezisetshenziselwa zonke izingubo zakhe zingokwemvelo.
UMichael Kors, uBottega Veneta, u-Armani, uVersace, uBurberry noRalph Lauren lawa amanye amagama amakhulu osekunesikhathi enza izinto ezenzela imfashini esimeme.
Ungawunikela kanjani umnikelo wakho?
Uma unentshisekelo yetimu e ufuna ukufaka isandla kakhulu, funda ngezansi impinda emfushane yakho konke ongakwenzela khona qhubeka nokugqoka kahle, uneso kwiplanethi.
- funda njalo amalebula
- buza ngokukhiqizwa komkhiqizo okuthandayo
- tshala imali ezingutsheni ezisezingeni eliphakeme ezizohlala isikhathi eside
- khetha izingubo ezenziwe ngemicu ebolayo futhi ebolayo
- phinda usebenzise noma yiziphi izingubo ongasazisebenzisi
- nikeza impilo entsha kuzinsiza ezingasetshenziswanga
Ukucabanga ngakho akunzima, ake silandele zonke lezi zinyathelo ezilula… futhi iplanethi izosibonga!
Umthombo we-athikili isifazane
