In recent years, designers are increasingly inspired by the world of computer games. This unexpected combination of two seemingly different fields has given rise to fascinating collections and designs that appeal to both gamers and fashion enthusiasts. In this article we will explore the unique combination of fashion and gaming and discuss how luxury brands such as Louis Vuitton, Valentino, Marc Jacobs and Gucci are incorporating gaming themes into their collections.
A combination of fashion and games
Year after year we see more and more how the virtual world penetrates the real one. Designers draw inspiration from video games, characters and virtual spaces to create clothes and accessories that appeal to both gamers and fashion lovers. The result of this unusual combination is fresh and exciting design projects that add fascinating aspects to our lives.
Fashion with gaming themes
Checkered patterns have been used on clothes for years, which is why they are now considered a classic. The same thing happened with card games. The most classic card games, such as poker, have attracted attention and inspired various fields, including fashion, for centuries. We see this type of models on the streets and in the biggest fashion shows. Some time ago, the Dolce&Gabbana brand presented its unique collection entitled “Queen of Hearts”, which pays homage to its roots in card production. This collection is full of bold patterns and colors reminiscent of playing cards, but the Queen of Hearts theme dominated the runway and is a perfect example of how classic card games continue to influence fashion.
After the inspirations of traditional games, came the motifs of online games and video games. Unique collections are now available on the market that allow you to highlight your uniqueness, whether you want to show that you know play poker at Unibet or highlight your interest in video games.
Louis Vuitton, Valentino, Marc Jacobs, Gucci, or how the world of gaming inspires the fashion industry
The unique combination of the world of fashion and computer games has become a fact. Games inspire designers, fashionistas and street fashion. This is how the world of high fashion merged with gaming culture, sparking joy among gamers and fashion lovers.
Louis Vuitton and League of Legends
Already at the end of 2019, the famous fashion house Louis Vuitton began a risky collaboration with Riot Games on the project of the cult game League of Legends. The result of this collaboration was a clothing capsule, thanks to which customers could dress as characters from their favorite game. This collection featured forty items of clothing that combined the virtual world with high fashion.
Animal crossing
2020 was a difficult year for the world of fashion, but it also saw the triumphant return of the popular game Animal Crossing. Animal Crossing: New Horizons, released on Nintendo Switch on March 20, 2020, has become not only a symbol of the unique relationship between virtual worlds and fashion. This game has gained popularity because most of the game elements can be freely adapted to your preferences. However, the success of this part was influenced by the possibility of turning your virtual avatars into real fashion icons.
The Valentino fashion house was the first to replace virtual reproductions with real clothes made in collaboration with the Animal Crossing Fashion Archive. Then came Marc Jacobs, who designed a small collection tailored to the world of Animal Crossing. The designer selected six items from his real collection and adapted them to the silhouettes of the virtual avatars.
For brands, it wasn't just a way to promote their logo, but also an opportunity to create new and fun content. As part of the Valentino and Marc Jacobs projects, players were actively encouraged to find special codes on their Instagram accounts to access these collections and actively used social media to promote this unique collaboration, which brought profit to both the creators of the game than to the fashion giants.
Gucci collection and Tennis Clash
Some time ago, the Gucci brand established a collaboration with the developer Wildlife as part of the work on the game Tennis Clash. This project allowed fans of the mobile tennis game to discover exclusive outfits made by the Italian fashion house. Additionally, users can purchase clothing to match the Tennis Clash characters on Gucci's website.
Riepilogo
The intertwining of high fashion and gaming themes is inevitable. This is a way for brands to reach younger audiences and reach new heights of creativity. Luxury brands such as Louis Vuitton, Valentino, Marc Jacobs and Gucci have and will continue to create unique collections that appeal to diverse audiences, including gaming enthusiasts – we can expect even more exciting news on this topic as the years go by.
