Malingaliro asanu owonjezera kugula pa intaneti chifukwa cha deta isanafike Lachisanu Lachisanu malinga ndi Weborama
Milan 23 Novembala 2020 - Munthawi ya 2020 iyi pomwe kusokonekera kwa zigawo kapena zigawo, nthawi yofikira panyumba ndi zoletsa zimatsatizana kuti zikhale ndi mliri womwe ukupitilira, zizolowezi zogulira aku Italiya zikusintha mwachangu ndikutsata zolepheretsa kuyenda zikukulirakulirabe malonda pa intaneti ngakhale m'magawo momwe, mwamwambo, kupezeka kwa zenizeni zina kudali kotsalira.
Kuyambira pa Marichi 2020, kampani yopanga data Weborama Anayang'anira momwe kugula pa intaneti ndikukula kwa chidwi kuchokera ku Bel Paese, kulembetsa a Kuwonjezeka kwa 3.6% kwa chidwi cha aku Italiya pa zamalonda.
Pazambiri zenizeni kukhala nazo sungani pa intaneti Chifukwa chake zimakhala zofunikira kuti athe kubisalira kutsekedwa kapena kutsika kwa mayendedwe amalo ogulitsa m'deralo. Kusakhala ndi malo ogulitsira pa intaneti pano, lero, kuli ngati kukhala ndi shopu yopanda mawindo. Zolemba zamunthu aliyense ali ndi mwayi wosankha kudalira a msika wakunja kapena kutsegula tsamba lanu e-malonda.
Msika kapena E-commerce?
Makamaka, i pamsika onetsetsani kuwonekera kwakukulu ndikuwongolera payokha ndalama, kuthana ndi mabizinesi ang'onoang'ono kuchokera kuma kasamalidwe ovuta nthawi zambiri. Komabe, mpikisano ndi zinthu zosiyanasiyana zomwe zimapezeka pamsika zitha kusokoneza mawonekedwe, zingayambitse nkhondo yamtengo wapatali kuti ituluke pakati pa omwe akupikisana nawo ndipo izi zimasokonezanso kukhulupirika kwa kasitomala yemwe angasankhe zopindulitsa kwambiri mtengo. Pomaliza, misika imaletsa msonkho pantchito zawo potero imachepetsa ndalama zomaliza za chizindikirocho pazinthu zosiyanasiyana. Kumbali inayi, tsamba e-malonda zimafunikira kuyesetsa kwambiri pakupanga ndi kuwongolera, koma zimapereka maubwino angapo kwakanthawi. Zochita zilizonse, kaya ndi kutsatsa, kuphatikiza chinthu chatsopano kapena mwayi wapadera, zithandiza kuti chizindikirocho chizitola zatsopano pazogula ndipo kutsatira kumathandizira kukhala ndi malingaliro owonekera bwino a makasitomala ndikuwalola kulandilidwa moyenera mu dziwe lalikulu la ogwiritsa ntchito omwe amagwiritsa ntchito intaneti.
Tsambali ndiye makina omwe amapanga zidziwitso mosalekeza komanso Weborama ikuwulula njira zomwe zingathandize bizinesi bwino:
1 - Limbikitsani CRM
Kuti mudziwe makasitomala mwakuya, ndikofunikira kuti mulemere zomwe zakhala zikupezeka kale ndi i deta yachiwiri ndi yachitatu. Zambiri pazogula (mtundu wazogulitsa, mafupipafupi, risiti yapakatikati) zitha kuwonjezeredwa zambiri zamakhalidwe wokhoza kufotokoza wosuta kunja kwa malo ogula.
2 - Dziwani zofunikira zamakasitomala
Kutsatira kupindulitsa kwa CRM, chithunzi chowonekera bwino cha ogula chikuwonekera: Ndine yani? Amakhala bwanji? Kodi amafanana bwanji? Nchiyani chimawasiyanitsa ndi kuchuluka kwa anthu? Kuyankha mafunso awa chifukwa chakuwunika kwa data kumakupatsani mwayi kukonza malonda ndi kuthekera kwa chizindikiritso chokhudzana ndi makasitomala ndikupereka chithandizo chamunthu payekha.
3 - Sinthani makonda anu, zogulitsa ndi zotsatsa
Nthano yomwe amati imangokhala ndi ntchito yotsatsa ndiyomwe iyenera kuthetsedwa: kusanthula deta, makamaka, kumalola kukonza njira zamalonda ndi malonda ndikugwiritsa ntchito kwawo, munthawi yeniyeni, kumakuthandizani kuti musinthe tsamba la chizindikirocho kwa kasitomala aliyense, zomwe zimakupatsani mwayi wogula. Kusintha kwamtunduwu, kumangogula ogula, kumakhazikitsa ubale wodalirika ndipo kumabweretsa kukhulupirika.
4 - Pangani "makasitomala - mtundu"
Kuzindikira zomwe zimatchedwa "manas" ndichinthu china chofunikira panthawiyi. Pali ogula mwamphamvu, osaka malonda, osakondera komanso makasitomala wamba, zonsezi zitha kuphatikizidwa Mbiri ya archetypal chifukwa cha kusanthula deta ndikulembedwa kuti "manas" omwe atha kukhala zigoli zamakampeni opezera zinthu, mwadongosolo, posungira kapena kudzera kutsatsa maimelo. Tithokoze chifukwa cha zomwe tapeza, njira iliyonse yolumikizirana pa intaneti ili ndi adilesi yolondola komanso yapadera, koposa zonse, chifukwa chothandizana pakati pa zomwe zilipo mu CRM ndi momwe zimakhalira, ndizotheka kugwiritsa ntchito izi mdziko lapansi mwakukonda kwambiri makampu olunjika.
5 - Bwalo labwino
Kutsata makasitomala nthawi zonse kumakupatsani mwayi wokhala ndimalingaliro achindunji kwambiri a ogula ndipo tiwonjezera kuchuluka kuzindikira poyerekeza ndi ogwiritsa ntchito ena pa intaneti, komanso zisankho zamtsogolo zamabizinesi. M'malo mwake, chilichonse, kuyambira pakutsatsa mpaka kuphatikiza chinthu chatsopano kapena mwayi wapadera, zimakupatsani mwayi wopeza zatsopano.
Weborama
Pokhala ndi makasitomala oposa 500 komanso gulu la anthu pafupifupi 300, Weborama ndi French Data Company yomwe ili ku Italy kuyambira koyambirira kwa 2011, pomwe ofesi ya Milan idalumikizana ndi omwe amakhala ku Paris, London, Madrid ndi Amsterdam. Ndikutsegulidwa kwanthambi motsatizana ku Lisbon, Moscow, Miami, Mexico City ndi New York, Weborama ndi imodzi mwamakampani otsogola kwambiri padziko lonse lapansi.
Malingaliro ake amtengo wapatali amachokera pazinthu zamphamvu kwambiri zaumunthu ndi ukadaulo: Data Management Platform ndi Campaign Manager waposachedwa kwambiri pambali pa Database yomwe imaposa mbiri biliyoni imodzi padziko lonse lapansi, komanso 50 miliyoni pamsika waku Italy wokha.; zonsezi zimathandizidwa ndi gulu la Data Analysts, Data Scientists ndi Data Injiniya, omwe amagwiritsa ntchito zinthu zomwe zatchulidwazi kuti apereke phindu kwa makasitomala kudzera pakupanga, kupanga zitsanzo, kuyambitsa ndikupanga kuzindikira.
Kuti mudziwe zambiri Press Office - Double Helix
Martina Palmeri - [imelo ndiotetezedwa] - + 39 388 98 73 802
Milena Ronzoni - [imelo ndiotetezedwa]
