Rethinking the world of beauty: what brands offer us to tell about beauty today

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#weirestiamoacasa but we can learn how to do "beauty maintenance" or learn / deepen new techniques with the experts who make themselves available for free on Instagram (and not only) to give us advice

More time for ourselves means that if we have the desire - remember that it is not necessary to overdo it but to follow your own more natural inclination - We can learn new things in the management of ours beauty routine.

We can enrich ourselves with new notions or simply follow how some brands are managing the very complex situation we are experiencing.

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On the one hand, the beauty world moves for support those on the front line, on the other hand, alternative solutions are sought to communicate their presence. Experiments and attempts are commendable who, with the collaboration of all of us in the sector, can redesign the beauty system so that it integrates new needs while respecting everyone's real needs.

CAUDALIE

The French brand Caudalie organizes weekly yoga sessions, interviews with experts, the possibility of personalized consultations on Instagram.

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MAC Cosmetics Italy

MAC provides us with very useful tutorials on how to apply - for example - eyeliner depending on the shape of the eye. Every week you will find a video created by as many super make up artists.

Pat McGrath

Pat McGrath the mother of all make-up artists will appear to us when we least expect it, making us dream with her live tutorial. Follow his page: sometimes miracles happen!

Frederic Malle

Frederic Malle, the famous nose creator of crazy perfumes like Musc Ravageur or Portrait of a Lady tells in some IGTV videos what it means to be a perfume creator today, every week a theme. A valuable resource for learning more about the world of fragrances.

Davide Frizzi National MUA Dior

Davide Frizzi, National MUA Dior, accompanied us on numerous business adventures and here he is now generously giving us tutorials to prepare perfect make-up bases or tell us from his point of view, the use of beauty products, such as the eye contour.

Toni & Guy Italy

On the IG account of Toni & Guy you will find, by the hair stylists of the salons, super useful tips to manage your hair at home. There are lots of cute and smart ideas!

SISLEY PARIS

Sisley Paris It provides the service live chat with its beauty experts in order to "staying close to its customers, giving them beauty tips and advice and supporting them in such a particular moment is the goal of Sisley Italia which launches a online consulting service highly qualified and punctual. A group of experts Beauty Consultant, through live chat, will reply from Italian site on any kind of topic, to offer a global beauty consultancy"Well done!

Rimmel

On the IG and FB account of Rimmel directed with the National MUA of the Alessandra Dini brand will explain and interpret the best beauty looks of the decades.

Cotril

“If quarantine confines us to the home and physically distances us from each other, technology is helping people reconnect, now more than ever.
The salons have been closed for weeks and an upcoming reopening is still uncertain so Cotril has set up a fixed appointment for its customers, both on the salon side and the sales network, creating a digital platform, accessible at the link
https://cotril.it/live-streaming/, from which a one-hour live stream will be broadcast every Thursday at 11:30 am. How to get back to work when the shops reopen, what will be the hygiene rules to follow, how to manage the inevitable change, but also
marketing strategies and more technical and artistic contents are just some of the themes that will be dealt with in the weekly appointments by the Cotril team "
This is how the brand tells us how it intends to manage the moment. Sounds like a good idea to us!

Max Factor and Rajan Tolomei

Rajan Tolomei, historic National make up artist for Max Factor through the brand's official Facebook page, will make live shows where he will tell us the secrets and tips for smokey eyes, lips and bases for the face with his unmistakable irreverent touch.

Dermalogica Skincare

Dermalogica Skincare in the form of live chat gives the possibility to have online consultations on the skin.

Wella

Wella has implemented a support operation for hairdressers in particular difficulties through a fundraiser. But not only that, on Facebook they have activated the Wella On Hair infotainment program aimed at hairdressers and the Wella Campus to offer training content to the salons.

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With the Io & Clarins initiative, the brand makes all its expertise available with a telephone consultancy service.

Acqua di Parma

With the Yellow Line project, Acqua di Parma offers a live schedule on Instagram to talk about all-round beauty, from perfumes to men's skincare, with special guests.

Lancôme

The two National Make-Up Artists from Lancôme Andrea Troglio and Paolo Antonini, they will be broadcast live on their Istragram profiles to answer live questions and offer advice.

Balances

Equilibra through its Association provides a psychological support service to all people in difficulty, in an absolutely confidential and anonymous form. For details on the site: www.equilibrabenesseresociale.it

This article is being updated

Credit ph .: Pexels

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