Nekuda kwekushambadzira kwekuenda kweWaze, iyo Made in Italy cosmetics brand yakawedzera huwandu muzvitoro 197 ne307% munguva yezhizha uye yakarekodha chiyeuchidzo che + 119%
Milan, 01 Zvita 2021 - Pachiitiko chegore mushandirapamwe wakatsaurirwa kutengesa kwezhizha, KIKO Milan, iyo Italian cosmetics yemarudzi akawanda, yakatanga mushandirapamwe mukubatana nayo iyo Waze navigation app iyo yaakanyora + 307% kushanyira zvitoro, kusvika vanhu vanopfuura mamiriyoni 1 mumwedzi mumwe chete.
Nekurerutsirwa kwehutano hwekukurumidzira uye kurerutsirwa kwematanho ekuvharirwa, KIKO Milan had the vanoda kudzokera zvakare kuonana nevatengi vavo uye kutaurirana kuvhurwa zvachose kwezvitoro, i discounts zhizha, zvichiratidza nzvimbo yechitoro chiri pedyo kuti uvaperekedze kunzvimbo yekuenda. Mazhinji ezvitoro ari kunze kwenzvimbo dzeguta, zvinoreva kuti anosvikika nemota uye nechikonzero ichi, iyo brand yezvizoro - iyo yakavakirwa pazvitoro zve 60% yekutengesa yakazara - yakasarudza kubatana naWaze panguva iyo kuvhurwazve kwezvitoro pakupera kwevhiki, kuita kuonana nevatengi kuburikidza nemota.
Kutenda kuna Waze, KIKO Milano yakabata vatengi pavakanga vari ndokuvatumira meseji yakasimba kuti vatangezve. Waze, kutaura zvazviri, akaita basa rakakosha mukati meiyoIntegrated marketing action yakagadzirwa neKIKO Milano, iyo yaisanganisira zvinhu zviri zviviri online, kuburikidza nesocial media, uye kunze kwenyika, kuburikidza neredhiyo. Panguva imwe, la Dhiraivha kuChitoro mushandirapamwe maererano nemasimba e Destination Marketing naWaze, inoshanda kubva munaChikunguru kusvika Nyamavhuvhu 2021, yakabata vatengi pakufamba kuburikidza neapp's adv mafomati (Pini, Kutora uye Kutsvaga) uye inotungamirwa vatengi kune i 197 zvitoro KIKO Milan muItaly yose.
Pakati pemhedzisiro yakawanikwa nemushandirapamwe wakagadzirwa neWaze, iyo Navigation Lift, iyo metric inoyera kana vashandisi vangangoenda kuchitoro mushure mekuona kushambadza, yaive pamusoro pechiyero ne307%. Uyezve, iyoad kurangarira yaive kuenzana ne + 119% uye mushandirapamwe wasvika 1.1 mamiriyoni yevatengi vanoratidza kushanda kwechokwadi chakabatanidzwa chekushambadzira nzira.
Dario Mancini, Waze Dunhu Maneja Italy & EMEA Emerging Markets anoti "Waze ndiyo yega mumotokari yedhijitari midhiya inotaura nevashandisi zvakachengeteka munzira. Kutenda kumushandirapamwe weKIKO Milano, Waze yakasimbisa kuve chishandiso chinoshanda chekubatanidza uye omnichannel mazano. Mhedzisiro yechirongwa ichi yaive yakasarudzika uye inosimbisa kukosha kwekuchengetedza nzira yakabatanidzwa muchikamu chekushandisa chemaitiro ekushambadzira nekuti musanganiswa wakakwana wepamhepo nekunze unokwanisa kuunza yakakwirira uye pamusoro pese kongiri ROI ".
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About Kiko Milan
Yakatangwa muna 1997, KIKO MILAN imhando yezvizorwa yekuItaly inoshanda muchikamu chezvitoro chine avant-garde mutsara wekugadzira uye kurapwa kumeso nemuviri. Chiratidzo chinosimudzirwa naKIKO MILANO chinotsanangudza runako rwechinyakare canons nekusimudzira pfungwa yekuwanda uye yemahara runako inobvumira mukadzi wese kuratidza hunhu hwake ("Iva Zvaunoda", Iva zvauri kuda kuva). Iyo mishoni yakavakirwa pane inovamba yezvitengesi pfungwa inobvumira mutengi kusarudza kubva kwakasiyana-siyana zvigadzirwa, zvinogara zvakafumiswa nekutanga kutsva uye kuunganidzwa kwemwaka.
Kuzivikanwa kweKIKO MILANO kwakadzika midzi mukukosha kwe "Made in Italy" sereferensi yenyika yefashoni, hunyanzvi uye dhizaini. Mhedzisiro yekusangana pakati pezvichangoburwa zvakawanikwa nesainzi uye azvino fashoni mafambiro, chikumbiro cheKIKO MILANO chinogara chichivandudzwa nekupa zvinobudirira uye zvitsva zvigadzirwa zvinomiririra uye kusimudzira marudzi ese erunako. Kutenda kune yakakura assortment yezvinopfuura zana nemakumi maviri ezvigadzirwa zvemazuva ano pamitengo yemakwikwi uye yakasarudzika ruzivo rwechitoro, KIKO MILANO yakanyatso nyora patsva makodhi ekutengesa zvizorwa. KIKO MILANO ndiyo inotungamira kugadzira-up brand muItari uye pakati peane mukurumbira muEurope.
Nhasi, KIKO MILANO ine vashandi vanopfuura mazana matanhatu nemazana mashanu, ine zvitoro zvinopfuura mazana mapfumbamwe pasi rese uye iri mumisika makumi matatu umo inoshanda kuburikidza nezvitoro zvayo uye e-commerce.
About Waze
Waze musangano pakati pevanhu uye tekinoroji kugadzirisa matambudziko ekufamba. Ipuratifomu inobvumira nharaunda kuti ibatsire kune data yemumugwagwa uye kugadzirisa mamepu kuti tivandudze nzira yatinofamba nayo pasirese. Kutenda kune maWazers, Waze inokwanisa kubatana nemataundi uye masangano ezvekufambisa kuderedza traffic uye kutsvikinyidzana kwemigwagwa - kuita zvivakwa zvanhasi uku uchikanganisa kuronga kweguta.
Nyika ine zvekufambisa zvirinani haifanire kunge iri mune remangwana. Nekushandisa simba renharaunda kudzosera zvakashata zvekufambisa maitiro, Waze achakwanisa kugadzira nyika iyo traffic icharamba iri nhoroondo.
Kuti uwane rumwe ruzivo nezve Waze's zvakavanzika mutemo, ndapota shanya https://www.waze.com/legal/privacy
Kuti utore pasi Waze app yeIOS uye Android yemahara, shanya http://www.waze.com
Kuti uwane ruzivo Waze Press Office - Double Helix
Martina Palmeri - [email inodzivirirwa] +39 388 98 73 802
Milena Ronzoni - [email inodzivirirwa] + 39 02 40 999 3817
Peter Mazzoleni - [email inodzivirirwa] + 39 02 40 999 3012
