The event, an extraordinary driver of growth for the industry in the sector, recorded a + 35% of the total size; agreements for millions of dollars were signed during the three days of the fair
Dubai, United Arab Emirates, November 4, 2021 - Dubai Active Industry, Dubai Active and Dubai Muscle Show, the largest fitness event in the Middle East, which ended in recent days at the Dubai World Trade Center and organized by HBG Events, a company of IEG - Italian Exhibition Group, in collaboration with Dubai Sports Council, showed all its international firepower, accompanying the recovery of the sector business in the United Arab Emirates.
The appointment recorded an 84% increase in exhibitors, the presence of 25.000 visitors in three days and an overall increase in size of 35%.
"It is estimated - says the CEO of IEG, Corrado Peraboni - that the value of the fitness industry of the United Arab Emirates can reach over 600 million dollars by 2025. A figure that motivates our field choices in the international arena that in that area see us presiding over the business of the sector through our HBG Events. Company that with its three products has demonstrated its active role in this rapid growth and development of the sector ”.
And just this year at the Dubai Active Industry a pavilion dedicated to b2b companies debuted with world leading brands such as Technogym, Life Fitness, Matrix, Panatta and AKI Fitness and brands of fitness technology innovators such as Lacertosus and Booty Builder.
Adds Francesco Santa, CEO of HBG Events: “The response to this year's event has been formidable. For the reference sector, Dubai Active represented an extraordinary business opportunity as witnessed by our own customers who have seen a doubling of sales compared to the 2019 show. An excellent omen for the future of the event for which we are already planning innovative actions ".
"We only received positive feedback from our exhibitors - adds Nick Blair, Wellness Global Exhibition Director Italian Exhibition Group - and during the three days, agreements of up to 5 million dollars were signed with a focus on large industrial expansion projects. The event represented a real epicenter for business, networking and news, with operators from all over the world and 590 business matching between companies and buyers ”.
This year, Dubai Active Industry, Dubai Muscle Show and Dubai Active, on an exhibition space of 20.000 square meters, hosted 125 speakers from all over the world, 250 exhibitors from world leading brands in the field of sports nutrition, fitness and bodybuilding from 25 countries, welcomed over 600 athletes and influencers from all over the planet. During the three days, a program full of events: institutional and economic meetings, unmissable business seminars, motivational and educational conferences, world-famous competitions, a constant back-to-back of exciting group fitness classes.
Among the novelties of 2021 also the Start-up Zone to provide new realities with opportunities to meet investors and participation in the Draper-Aladdin Start-up Challenge which is up for grabs for fitness, health and wellness start-ups up to 500 thousand dollars to be used in investments.
The Dubai Active was also attended by 200 C-level Summit delegates from gyms, hotels, sporting goods retailers, wellness operators, institutional investors and other fitness and wellness companies.
The Global Fitness Network of Italian Exhibition Group now moves to Mexico for MACS Mexico Active & Sport from 25 to 27 November next (Poliform Leon, Guanajuato https://hfmexico.mx/macs/en/) and then in 2022 it returns to Italy for the RIMINIWELLNESS (Rimini exhibition center, 2-5 June www.riminiwellness.com).
For more info https://dubaiactiveshow.com/trade
About HBG EVENTS
Dubai based HBG Events FZ LLC (HBG) was created in 2016 as an exhibition organizer concentrated on the fitness, wellness and active-living sectors. HBG's co-located flagship shows; Dubai Muscle Show, Dubai Active, and Dubai Active Industry collectively represent the largest, most diverse fitness event in the Middle East.
About ITALIAN EXHIBITION GROUP
Italian Exhibition Group (IEG), publicly listed on the Mercato Telematico Azionario (MTA) managed by Borsa Italiana SpA, is a leader in Italy for the organization of trade fairs. It is among the main operators at European level, with ownership / operation of the main exhibition centers in Rimini and Vicenza, and has offices in Milan and Arezzo. IEG currently specializes in the organization of events in five categories: Food & Beverage; Jewelery & Fashion; Tourism, Hospitality and Lifestyle; Wellness, Sport and Leisure; Green & Technology. In recent years, IEG has embarked on an important path of expansion abroad, including joint ventures with local organizers in key markets (eg United States, United Arab Emirates and China). In 2019, IEG totalled 48 organized or hosted trade fairs and 190 congress events. www.iegexpo.it
