New York & Amsterdam. December 1st, 2020: Azerion One, the pioneering European all-in-one programmatic platform for publishers and advertisers, announces an expansion of its partnership with White Ops, a world leader in collective protection against sophisticated bot attacks and fraud for the second consecutive year. Thanks to the pre-bidding capabilities of White Ops Advertising Integrity, AzerionOne increases the protection of all programmatic inventory - including native, video, desktop, mobile and CTV - from the influence of sophisticated bots and fraud. The partnership strengthens AzerionOne's commitment to providing a trusted and secure ecosystem for advertisers, agencies and publishers across Europe.
Committed to offering advertisers a "brand safe" inventory and immediate security to publishers, Azerion One she was determined to find the best solution that fit this vision. The choice of White Ops it was a long process in which the programmatic platform examined all the solutions on the market. Thanks to White Ops' ability to successfully detect and prevent fraudulent and sophisticated bot-based activities, AzerionOne has decided to work exclusively with the company and to implement White Ops Advertising Integrity's pre-offering capabilities across its ecosystem. Two years later, AzerionOne's commitment is as strong as the first day; focusing on ensuring transparent, high quality and safe solutions for today and for the future.
“The combination of content, data and technology in a single company allows us to provide the security and reliability that our stakeholders are looking for. Topics like privacy, brand safety, fraud detection and media performance are key these days and we've built an ecosystem that allows us to take ownership and responsibility for all of these. This aspect sets us apart and we are a trusted partner for many advertisers, agencies and publishers in markets across Europe " says Sebastian Moesman, Chief Revenue Officer of Azerion.
"It is essential that the advertising community work together to fight fraud in the digital ecosystem" said Tamer Hassan, CEO and co-founder of White Ops. "The way we win is through collective protection: committing to change the cybercrime economy and preventing fraudulent interactions before they can occur is a key step in this process."
Today White Ops verifies more than ten trillion digital interactions per week, working directly with the largest internet platforms, DSPs and ad exchanges. The technology uses a multi-layered detection methodology to detect and stop sophisticated bots, incorporating technical testing, continuous adaptation, machine learning, and the Satori Threat Intelligence and Research Team. As a result, White Ops Advertising Integrity blocks non-human traffic across all platforms, from desktop and mobile to CTV and mobile applications.
About Azerion One
AzerionOne is a state-of-the-art programmatic all-in-one platform for publishers and advertisers in Europe. This programmatic platform is integrated into the Azerion ecosystem.
Azerion (azerion.com) is a tech company active in the media and entertainment industry.
Hundreds of millions of people play our games and watch our videos.
Advertisers, with our technology, reach a large audience and targeted groups.
Publishers get the most out of revenue from our technology and can engage a quality audience through our content.
Azerion works across these groups in a unique way. We identify synergies, find efficiencies and weave together the best threads of our business for each of our users.
Azerion: content, reach, revenue, engagement - a million possibilities.
About White Ops
White Ops is the global leader in collective protection against sophisticated bot attacks and fraud. White Ops protects companies around the world, including the largest Internet platforms, from sophisticated bots by verifying the humanity of over ten trillion digital interactions every week. More sophisticated robots look and behave like humans when they click ads, visit websites, fill out forms, acquire accounts, and commit payment fraud. White Ops stops them. The strength and scope of the White Ops' Bot Mitigation Platform protecting businesses in the domains of cybersecurity, digital advertising and marketing has led to an investment from the Goldman Sachs Merchant Banking Division and ClearSky Security to support the next phase of business growth. 'company. To find out more, visit www.whiteops.com.
For information Press Office - Double Helix
Martina Palmeri - [email protected] - + 39 388 98 73 802
Milena Ronzoni - [email protected]
