Ngombulelo kwindawo ekufikelelwa kuyo intengiso ye-Waze, i-Made in Italy cosmetics brand inyuse inani labantu abaphumayo kwiivenkile zayo ezili-197 ngama-307% ngexesha lasehlotyeni kwaye irekhoda ukukhunjuzwa kwentengiso + 119%
IMilan, nge-01 kaDisemba 2021-Kumsitho wonyaka iphulo elinikezelwe kwiintengiso zasehlotyeni, IKIKO Milan, i-Italian cosmetics multinational, iqalise iphulo ngokubambisana ne iWaze navigation app awayibhalayo + 307% utyelelo ezivenkileni, ukufikelela phezu 1 million abantu kwinyanga nje enye.
Ngokucuthwa kwemeko engxamisekileyo yezempilo kunye nokulula kwamanyathelo okuvalelwa, IKIKO Milan yaba ne kufuneka baphinde banxibelelane nabathengi babo kunye nokunxibelelana ne ukuvulwa ngokupheleleyo kweevenkile, i izaphulelo ehlotyeni, ebonisa indawo yevenkile ekufutshane ukuba bakhaphe kwindawo ekuyiwa kuyo. Uninzi lwee-mall zibekwe ngaphandle kumbindi wedolophu, nto leyo ethetha ukuba ziyafikeleleka ngemoto kwaye ngenxa yesi sizathu, uphawu lwezithambiso - olusekwe kwiivenkile zokuthenga. I-60% yeentengiso iyonke - yakhetha ukusebenzisana noWaze ngelo xesha ukuvulwa kwakhona kodederhu lweevenkile ngeempelaveki, ukunxibelelana nabathengi ngemoto.
Enkosi kuWaze, uKIKO Milano uye wabamba abathengi apho babekho kwaye wabathumelela umyalezo oqinileyo wokuba baqalise kwakhona. UWaze, enyanisweni, udlale indima ebalulekileyo ngaphakathiintshukumo yentengiso ehlanganisiweyo yenziwe yasebenza yi-KIKO Milano, ebandakanya izinto zombini kwi-intanethi, ngemidiya yoluntu, kunye ne-offline, kunomathotholo. Ngaxeshanye, la Qhuba ukuya kuGcina iphulo ngokokuguquguquka kwe Indawo yokuThengisa ngeWaze, esebenzayo ukusuka ngoJulayi ukuya kuAgasti 2021, uye wamkela abathengi ekuhambeni ngokusebenzisa iifomati ze-adv ze-app (Iphini, ukuThatha kunye noPhando) kunye nabathengi abakhokelwayo ukuya kwi-i 197 iivenkile IKIKO Milan kulo lonke elaseItali.
Phakathi kweziphumo eziphunyezwe liphulo elenziwe ngeWaze, i Navigation Lift, i-metric elinganisa ukuba ngaba abasebenzisi banokuya evenkileni emva kokubona intengiso, bekunjalo ngaphezulu komda wokulinganisa ngama-307%. Ngapha koko, iad ukukhumbula kwaba ilingana ne + 119% kwaye iphulo libambekile 1.1 izigidi yabathengi ababonisa impumelelo yendlela yokuthengisa ehlangeneyo ngokwenene.
UDario Mancini, UMphathi weNgingqi waseWaze eItali kunye ne-EMEA yeeMarike ezisakhulayo izimvo "I-Waze kuphela kwesixhobo sedijithali esisemotweni esithetha ngokukhuselekileyo nabasebenzisi endleleni. Ndiyabulela kwiphulo le-KIKO Milano, i-Waze iqinisekisile ukuba sisixhobo esisebenzayo sezicwangciso ezidibeneyo kunye ne-omnichannel. Iziphumo zeli nyathelo zazikhethekile kwaye ziqinisekisa ukubaluleka kokugcina indlela edibeneyo kwisigaba sokuphunyezwa kwezicwangciso zokuthengisa kuba kuphela umxube ogqibeleleyo we-intanethi kunye ne-intanethi unako ukuzisa i-ROI ephezulu kwaye ngaphezu kwayo yonke ikhonkrithi ".
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Malunga Kiko Milan
Yasekwa ngo-1997, UKIKO MILANO luphawu lwezithambiso lwase-Italian olusebenza kwicandelo lokuthengisa kunye nomgca we-avant-garde wokwenza kunye nonyango lobuso kunye nomzimba. Umbono okhuthazwa ngu-KIKO MILANO uchaza kwakhona imigangatho yobuhle bendabuko ngokukhuthaza umbono wobuhle obuninzi kunye nobukhululekile obuvumela wonke umntu obhinqileyo ukuba aveze ubuntu bakhe ("Yiba Yile nto Uyifunayo", Yiba yile nto ufuna ukuba yiyo). Uthumo lusekwe kwingcamango yokuthengisa entsha evumela umthengi ukuba akhethe kuluhlu olubanzi lweemveliso, ehlala ephuculwe ngokusungulwa okutsha kunye nokuqokelela kwamaxesha onyaka.
Ubunikazi be-KIKO MILANO buxhomekeke kwixabiso elithi "Yenziwe eItali" njengesalathiso sehlabathi lefashoni, ubugcisa kunye noyilo. Isiphumo sokudibana phakathi kwezinto ezifunyenweyo zenzululwazi zakutsha nje kunye nefashoni yamva nje, isiphakamiso se-KIKO MILANO sihlala sihlaziywa ngokunikezela ngeemveliso ezisebenzayo nezintsha ezikwaziyo ukumela kunye nokuphucula lonke uhlobo lobuhle. Ndiyabulela kwi-assortment enkulu yeemveliso ze-1200 ezihamba phambili kumaxabiso akhuphisanayo kunye namava evenkile ekhethekileyo, i-KIKO MILANO ibhale kwakhona iikhowudi zorhwebo lokuthengisa izithambiso. I-KIKO MILANO yeyona nto iphambili yokwenza i-brand e-Itali kwaye iphakathi kwezona zibalaseleyo eYurophu.
Namhlanje, i-KIKO MILANO inabasebenzi abangaphezu kwe-6500, iphethe iivenkile ezingaphezu kwe-900 kwihlabathi jikelele kwaye ikhona kwiimarike ze-30 apho isebenza kwiivenkile zayo kunye ne-e-commerce.
Malunga noWaze
I-Waze yintlanganiso phakathi kwabantu kunye netekhnoloji yokusombulula imingeni yokuhamba. Liqonga elivumela uluntu ukuba lufake isandla kwidatha yendlela kwaye luhlele iimephu ukuphucula indlela esihamba ngayo kwihlabathi. Enkosi kwi-Wazers, i-Waze iyakwazi ukusebenzisana noomasipala kunye nee-arhente zothutho ukunciphisa i-traffic kunye nokuxinana kweendlela - ukuphumeza iziseko zanamhlanje ngelixa uchaphazela ucwangciso lwesixeko.
Umhlaba onezothutho ezingcono akufuneki ubekho kwixesha elizayo. Ngokudibanisa amandla eluntwini ukuze kubuyelwe imeko yezothutho engalunganga, uWaze uzokwazi ukudala umhlaba apho izithuthi ziya kuhlala ziyimbali.
Ngolwazi oluthe kratya ngomgaqo-nkqubo wabucala kaWaze, ndwendwela https://www.waze.com/legal/privacy
Ukukhuphela usetyenziso lweWaze lwe-iOS kunye ne-Android simahla, ndwendwela http://www.waze.com
Ngolwazi lweWaze Press Office-Double Helix
UMartina Palmeri - m.palmeri@doppiaelica.com +39 388 98 73 802
Milena Ronzoni - m.ronzoni@doupiaelica.com + 39 02 40 999 3817
Peter Mazzoleni - p.mazzoleni@doppiaelica.com + 39 02 40 999 3012