Ubunyani obubonakalayo kunye ne-metaverse iya isanda ngemiba, kwihlabathi elilungiselela ukwamkela ngokuqinisekileyo utshintsho lwedijithali, nokuba ishishini lefashoni lijonge kwikamva elenziwe ngempahla ebonakalayo.
Ngaba ungathenga impahla engekhoyo? Yaye yimalini ozimisele ukuyihlawula?
Ishishini le ifashoni yenyani (ekwabizwa ngokuba yifashoni yedijithali) sele irekhode ukuthengiswa kwamashumi ezigidi ze-Euro, ukubhidanisa inkcazo yethu yento eyinyani kwifashoni kunye nento engekho. Ngoku ka Gucci, uphawu lwalo mzuzu, "yinto nje yexesha" ngaphambi kokuba izindlu zefashoni eziphambili zijoyine ihlabathi I-NFT(amathokheni angabonakaliyo) kunye neminye imiba yefashoni yedijithali. Ngenyanga yefashoni ephela ngo-Okthobha, iibrendi ezininzi enyanisweni zisebenze kunye nee-NFTs ukuzisa iimpahla zedijithali kwingqokelela yazo.
Oku kungenxa yokuba, nefashoni, ilungiselela ukutshintshela kwimetaverse.
I-metaverse
Ingqikelelo ye-metaverse yenye yezona zihloko ezihamba phambili kwihlabathi le ubuchwepheshe, ngakumbi ukususela nini Facebook wamkela umbono wakhe ngokupheleleyo, ukuya kuthi ga ekutshintsheni igama lenkampani meta.
Ngokwayo, i Metaverse ligama elibanzi elibhekisa ngokubanzi kwiindawo ezinenyani ekwabelwana ngazo, apho abantu banokungena khona intanethi nalapho umntu umelwe ngowakhe 3d avatar.
Ukuza kuthi ga ngoku, sinxibelelane kwi-intanethi ngokuya iiwebhusayithi okanye ngemithombo yeendaba zentlalo kunye nee -apps, ngelixa umbono we-metaverse ubandakanya unxibelelwano oluninzi multidimensional, apho abasebenzisi banako ukuntywila kumxholo wedijithali kunokuyibona nje.
Ngaphakathi, njengoko kuboniswe nguMark Zuckerberg, abantu banokudibana, basebenze kwaye badlale. Oku kunokwenzeka ngenxa yokusetyenziswa kwee-headphones, iiglasi ze eyokwenene, usetyenziso lwe efowuni okanye ezinye izixhobo.
Ifashoni kwi-metaverse
Imisebenzi enokubakho ekhoyo kwi-intanethi iya kwahluka njengoko ukubukela a ikhontoti, thatha uhambo kwi-intanethi, thenga kwaye uzame vestiti digital. Ngaphakathi kwi-metaverse, abasebenzisi baya kuba nakho ukuthenga umhlaba obonakalayo kunye nezinye ii-asethi zedijithali mhlawumbi besebenzisa ii-cryptocurrencies.
Ifashoni nayo iya kugxininiswa ngakumbi kwi-metaverse: abathengi be i-generazione Z uya kuchitha ixesha elininzi nangakumbi a dlala kwi-intanethi, ncokolani niye kuthenga.
Ngaphandle kokwenyani, abantu baya kufuna ukuba ii-avatars zabo zibukeke ngcono. Enkosi kwii-NFTs, amava ka metaverse iya kuvumela abantu ukuba bazijulele ngokupheleleyo kushishino lwefashoni nangaphakathi kwelizwe lenyani, ukuba nobunini bokwenyani befashoni kunye nezinto zodidi abazithengayo. Kuba ii-NFTs ziyalandeleka kwaye zizodwa, ingxaki yezinto zefashoni zomgunyathi iya kuba yinto yexesha elidlulileyo, yonke into yedijithali iya kuqinisekiswa blockchain.
Ubunyani obubonakalayo buza kuvumela iibrendi zefashoni ukufikelela a ukuhamba okutsha ingeniso:
endaweni yokuthengisa imveliso yenyama kuphela, iibrendi zefashoni ziya kukwazi ukwenza imali ngokuthengisa izinto zabo ezibonakalayo kunye nempahla kwimarike ephantsi kolawulo. Inzuzo eyongezelelweyo kwiimpawu zibangelwa ukuba kunokwenzeka ukufikelela echibini elikhulu labathandi befashoni, abaya kukwazi ukuthatha inxaxheba ngaphandle kokuba kufuphi nomzimba kwi-brand.
Yintoni onokuyilindela kwiimpawu kwi-metaverse
Kwiminyaka yakutshanje, imboni yefashoni igxile ekudibaneni kwemarike yedijithali kunye neyomzimba, ikhula ngakumbi nangakumbi kule yokugqibela, ikhokelela kwiindlela ezimbini ezahlukeneyo zefashoni yedijithali:
- Idityaniswe ngokomzimba kunye nedijithali: eyifashoni yedijithali umntu anokuyinxiba ngokusebenzisa into yokwenyani okanye eyongeziweyo
- Idijithali ngokupheleleyo: eyifashoni yedijithali ethengiswa ngokuthe ngqo kwi-avatar
Umzekelo kule ndlela yintsebenziswano phakathi Balenciaga kunye neFortnite, eyenze ukuba kuthengwe iimpahla (ezibonwa ngezantsi) eziphefumlelwe ngoyilo olwahlukeneyo lweBalenciaga, ngaphakathi komdlalo.
Ukusebenzisana ne midlalo asiyondlela nje yokuzama ukuyila kwabayili bakho, njengoko imele ithuba elikhulu loqoqosho, inceda iibrendi ukuba zisondele kwisizukulwana Z. Uninzi lwala mashishini adibeneyo enyanisweni, anika abathengi ithuba lokufumana izandla zabo Isinxibo somzimba esilinganiselweyo, njengaleyo iboniswe kumdlalo.
Ukudityaniswa komdlalo wevidiyo kunye neshishini lefashoni libonelela ngamathuba angenamkhawulo wokuyila, okuya kudlula ngaphaya kwemida yendalo yeshishini lefashoni, ibe zii-avatars zayo nayiphi na imilo oyifunayo.
nayo UDolce kunye neGabbana ngo-Oktobha yakhupha ingqokelela yedijithali equka izinto zempahla ye-NFT ezisithoba, ukuyibiza ngokuba yi "Genesis Collection". Ithengiswe malunga ne-5,7 yezigidi zeedola, ingqokelela ibe yeyona ngqokelela yedijithali ibiza kakhulu ukuza kuthi ga ngoku.
Kwelinye icala, kukho abo bacinga ngokwandisa "ifashoni yedijithali" nangaphandle kwe-metaverse, begxile kwizinto ezimbini eziye zanda iiprotagonists kwifashoni: uzinzo kunye nobuchwepheshe.
UJae Slooten, umseki we-brand yedijithali yaseDatshi enguvulindlela "I-Fabricant", uphikisa ukuba ifashoni yelizwe lokwenyani iya kunyuka iteknoloji kwaye izinzileyo, kunye nezixhobo ezikrelekrele ezisebenza njengesikhumba sesibini kwaye ziyakwazi ukujonga umzimba wethu. .
"Ndivakalelwa kukuba ikamva lilele kwizinto ezinengqondo kwaye ezikwazi ukukhula nathi okanye zikhule kuthi "U-Slooten ucacisile, wongeza ukuba umhlaba wenyama uya kuvumela abantu ukuba babonise "imbonakalo ecacileyo yokuba singobani." Ngaphandle koko, ngokukaSlooten, inxalenye ecacileyo iya kuguqulelwa kwinyani yenyani. “Kwaye ke, kwihlabathi ledijithali, singaphambana ngokupheleleyo. Singanxiba ilokhwe eyenziwe ngamanzi okanye sibe nezibane kuyo yonke indawo kwaye sitshintshe i-textile yakho ngokweemvakalelo zakho ".
Kunyaka ophelileyo, inkampani yeSlooten yeFabricant yabeka irekhodi xa enye yeelokhwe zakhe ezibonakalayo ithengiswa kwifandesi nge-9.500 yeedola.
"Umnini omtsha uyinxibe kuFacebook wakhe nakwi-Instagram", watsho uSlooten.
Ukuqukumbela, kwi-metaverse, ihlabathi lenyani elibonelela ngokuyintloko ngamava abonakalayo, indima yefashoni njengesixhobo sokuzibonakalisa komntu kunye nentlalontle inokudlala indima ephambili kuphela. Kuhlala kuphela ukuyilinda iimpahla zesikrini uba ngomtsha impahla yesitrato.
Umthombo: https://internet-casa.com/news/moda-del-futuro/
