Liwebsaete tsa metsoalle li fetohile pontšo moo re arolelanang katleho ea rona le ho bontša linako tse monate ka ho fetisisa bophelong ba rona. Leha ho le joalo, ho sa tsotellehe ponahalo ea thabo e bonahalang, ho thata ho pata maikutlo a kang ho hlonama. Ha e le hantle, linepe tseo re li behang mecheng ea litaba tsa sechaba li bua ho hongata ka rōna ho feta kamoo re nahanang kateng.
Litšoantšo tse rometsoeng ho Instagram, mohlala, li fana ka boitsebiso bo bongata ba kelello. Likahare tsa linepe tsena li ka kengoa ho nahanoa ka lintlha tse 'maloa: na ho na le batho ba bangata ba teng? Na li ile tsa isoa ka ntle kapa ka hare? Na ke motsheare kapa bosiu?
Metadata ea Instagram e fana ka tlhaiso-leseling e batsi: Na foto e fumane maikutlo? U fumane "likes" tse kae? Ha e le hantle, litšobotsi tsa mosebetsi oa sethaleng, tse kang ho sebelisoa le hore na khatiso e hatisoang hangata hakae, le eona e ka fana ka leseli la boemo ba kelello ba motho.
Qetellong, likarolo tsa tekheniki tse kang ho khanya, mebala le li-filters le tsona li fana ka leseli mabapi le boemo ba maikutlo ba motho ea e kentseng. Ka hona, hoa khoneha ho lemoha khatello ea maikutlo ka lifoto tse behiloeng ho Instagram.
Lintlha tse u lumellang ho bona khatello ea maikutlo ho tsoa lifotong tsa Instagram
Ka 2002, bafuputsi ba tsoang Univesithi ea Towson e fumane kamano e ntle pakeng tsa ho tepella maikutlo le tšekamelo ea ho lemoha tikoloho e le bohlooho kapa e se na mebala. Ka mor’a ho buisana le batho ba 120 ba ileng ba fumanoa ba e-na le khatello ea maikutlo, ba ile ba etsa qeto ea hore "Kutloisiso ea 'mala e ameha nakong ea ho tepella maikutlo".
Lilemo tse leshome le metso e mehlano hamorao, bafuputsi ba Univesithi ea Harvard ba ile ba ipotsa hore na ho hlonama kapa le tšekamelo ea ho tepella maikutlong ho ka boleloa esale pele ka ho hlahloba mefuta e fapaneng e kang hue, saturation, khanya le li-filters tsa litšoantšo tse kentsoeng litlalehong tsa Instagram.
Bafuputsi bana ba hlahlobile linepe tse 43.950, tseo tse ling tsa tsona e neng e le tsa batho ba fumanoeng ba e-na le khatello ea maikutlo lilemong tse tharo tse fetileng. Ka mor'a ho hlahloba litšoantšo ba ile ba fumana hore "Lifoto tse rometsoeng ke batho ba tepeletseng maikutlo li atisa ho ba boputsoa, ho lefifi le ho ba bohlooho."
Ba boetse ba fumane hore batho ba phetseng hantle ba ne ba khetha li-filters tsa Instagram tse kang "Valencia", tse ileng tsa fa linepe tsa bona lithane tse futhumetseng le tse khanyang. Ka lehlakoreng le leng, har'a batho ba tepeletseng maikutlo filthara e tsebahalang haholo e ne e le "Inkwell", e sebelisetsoang ho beha foto ka botsho le bosoeu. Ka mantsoe a mang, batho ba tepeletseng maikutlo ba ne ba atisa ho sebelisa li-filters tse tlositseng mebala eohle litšoantšong tseo ba li arolelanang.
Hoa thahasellisa hore software ea algorithmic eo bafuputsi ba e sebelisitseng ho lemoha ho tepella maikutlong ho tloha lifoto tsa Instagram ba hlokometse ka nepo lefu lena maemong a 70%, e leng tekanyo e phahameng ea ho lemoha ha ngaka e akaretsang e hlahloba feela 42% ea linyeoe tse fihlang tleliniking ea hau.
Na ho tepella maikutlo ho hlile ho etsa hore ntho e 'ngoe le e 'ngoe e be putsoa?
Mebala e bua ka rona. Phuputso e 'ngoe e entsoeng Univesithing ea Manchester e senotse hore batho ba phelang hantle ba atisa ho khetha mosehla ho emela maikutlo a bona, ha batho ba tepeletseng maikutlo ba khetha bohlooho. Ha ba hlalosa khetho ea bona, ba ne ba bua ka ho nyahama le bophelo bo se nang mebala, bo monate le bo hlomolang. Batho ba tepeletseng maikutlo ba ile ba lumela hore ba bone ntho e ’ngoe le e ’ngoe "Grey, e lerootho, e monotonous ebile e se na 'mala".
Bafuputsi Univesithing ea Freiburg ba tsamaile mohato o le mong ho ea hlahloba hore na ona ke mokhatlo o ikemetseng kapa che. Ba ile ba beha li-electrode holim'a li-lids tse ka tlaase le litsebe tsa batho ba 40 ba tepeletseng maikutlo le barupeluoa ba 40 ba phetseng hantle ho lekanya karabo ea electrophysiological ea retina ka li-checkerboards tse ntšo le tse tšoeu tse benyang.
Ba fumane hore batho ba tepeletseng maikutlo ba ne ba thatafalloa ke ho lemoha ho eketseha ha phapang ha lisekoere li tloha ho tse tšoeu ho ea ho tse ntšo. Sena se bolela hore motho ea tepelletseng maikutlo a ka ’na a bona lefatše le se na phapang e fokolang, joalokaha eka mebala e lerootho.
Phetoho ena ea pono e fapaneng e ka bakoa ke taba ea hore likarolo tse amohelang ka har'a retina, tse bohlokoa bakeng sa ho lemoha phapang, li angoa ke ketso ea dopamine, e 'ngoe ea li-neurotransmitters tse fokotsehang khatellong ea maikutlo.
Mehloli:
Reece, AG & Danforth, CM (2017) Lifoto tsa Instagram li senola matšoao a boletsoeng esale pele a khatello ea maikutlo. EPJ Data Science; 6: 15.
Carruthers, HR et. Al. (2010) The Manchester Color Wheel: nts'etsopele ea mokhoa o mocha oa ho khetholla khetho ea mebala le ho netefatsa ha eona ho batho ba phetseng hantle, ba tšoenyehileng le ba tepeletseng maikutlo. Mokhoa oa ho etsa lipatlisiso tsa bongaka tsa BMC; 10: 12.
Bubl, E. le. Al. (2010) Ho bona bohlooho ha u ikutloa u le putsoa? Ho tepella maikutlo ho ka lekanngoa mahlong a ba kulang. Biol Psychiatry; EA-68 (2): 205-8.
Barrick, CB le. Al. (2002) Kutloisiso ea mebala le mathata a maikutlo: biology kapa mokhabo-puo? J Mathata a Khahlano; EA-68 (1): 67-71.
Monyako Haeba u tepeletse maikutlo, u tla tseba ho tsoa 'mala oa linepe tsa hau ho Instagram e phatlalalitsoe ka lekhetlo la pele ka Sekhutlo sa Psychology.
