Zowona zenizeni ndi zowoneka bwino zikuchulukirachulukira, m'dziko lomwe likukonzekera kuvomereza motsimikizika kusintha kwa digito, ngakhale makampani opanga mafashoni amayang'ana tsogolo lopangidwa ndi zovala zenizeni.
Kodi mungaguleko chovala chomwe mulibe? Ndipo mungalole bwanji kulipira?
Makampani a pafupifupi mafashoni (omwe amatchedwanso mafashoni a digito) adalemba kale malonda a makumi mamiliyoni a Euros, kusokoneza tanthauzo lathu la zomwe ziri zenizeni mu mafashoni ndi zomwe siziri. Malinga ndi Gucci, chizindikiro cha nthawiyi, ndi "nthawi chabe" nyumba zazikulu za mafashoni zisanayambe kujowina dziko lapansi NFT(zizindikiro zopanda fungible) ndi mbali zina zamafashoni a digito. Mwezi wa mafashoni ukutha mu Okutobala, mitundu yambiri yagwira ntchito ndi ma NFTs kuti abweretse zovala za digito m'magulu awo.
Izi zili choncho chifukwa, ngakhale mafashoni, akukonzekera kusintha kwa metaverse.
Metaverse
Lingaliro la metaverse ndi imodzi mwamitu yayikulu kwambiri padziko lonse lapansi teknoloji, makamaka kuyambira liti Facebook adatengera masomphenya ake kwathunthu, mpaka kusintha dzina la kampaniyo cholinga.
Payokha, a Metaverse ndi mawu otakata omwe nthawi zambiri amatanthauza malo omwe anthu amagawana nawo, momwe anthu amatha kulowamo Intaneti ndi momwe wina akuimiridwa ndi wake wake 3d avatar.
Mpaka pano, talumikizana ndi intaneti popita mawebusayiti kapena kudzera pawailesi yakanema ndi mapulogalamu, pomwe lingaliro la metaverse limakhala ndi machitidwe angapo multidimensional, komwe ogwiritsa ntchito amatha kuvina muzinthu za digito osati kungowona.
Mkati, monga momwe adawonetsera Mark Zuckerberg, anthu amatha kukumana, kugwira ntchito ndi kusewera. Izi ndizotheka chifukwa chogwiritsa ntchito mahedifoni, magalasi amagetsi zenizeni zenizeni, app kwa yamakono kapena zipangizo zina.
Fashion mu metaverse
Zomwe zitha kupezeka pa intaneti zitha kukhala zosiyanasiyana monga kuwonera a konsati, yendani pa intaneti, gulani ndikuyesa vestiti digito. Mkati mwazomwe zikuchitika, ogwiritsa ntchito azitha kugula malo enieni ndi zinthu zina za digito zomwe mwina zimagwiritsa ntchito ma cryptocurrencies.
Mafashoni nawonso akhazikika kwambiri muzochitika: makasitomala a m'badwo Z adzathera nthawi yambiri a sewera pa intaneti, kucheza ndi kupita kukagula.
Ngakhale ndizowona zenizeni, anthu amafuna kuti ma avatar awo aziwoneka bwino. Chifukwa cha ma NFTs, zokumana nazo za metaverse adzalola anthu kuti adzilowetse mumsika wa mafashoni ngakhale mkati mwa dziko lenileni, kukhala ndi umwini weniweni wa mafashoni ndi zinthu zapamwamba zomwe amagula. Popeza ma NFTs ndi owoneka bwino komanso apadera, vuto la zinthu zabodza lidzakhala lakale, ndipo chilichonse cha digito chikutsimikiziridwa blockchain.
Zowona zenizeni zidzalola opanga mafashoni kupeza a kutuluka kwatsopano ndalama:
m'malo mongogulitsa zinthu zakuthupi, opanga mafashoni azitha kupanga ndalama pogulitsa zinthu zawo ndi zovala zawo pamsika wapakati. Ubwino wowonjezera kwa ma brand ndi kuthekera kofikira dziwe lalikulu la okonda mafashoni, omwe azitha kutenga nawo mbali popanda kukhala pafupi ndi mtunduwo.
Zomwe mungayembekezere kuchokera kumitundu mu metaverse
M'zaka zaposachedwa, makampani opanga mafashoni amayang'ana kwambiri pamzere wa msika wa digito ndi wakuthupi, kukulirakulira mpaka kumapeto, zomwe zimapangitsa kuti pakhale njira ziwiri zosiyana zamafashoni:
- Kuphatikiza kwakuthupi ndi digito: yomwe ndi mafashoni a digito omwe munthu amatha kuvala pogwiritsa ntchito zenizeni zowonjezera kapena zenizeni
- Za digito kwathunthu: yomwe ndi mafashoni a digito omwe amagulitsidwa mwachindunji ku avatar
Chitsanzo pa nkhaniyi ndi mgwirizano pakati Balenciaga ndi Fortnite, zomwe zidapangitsa kuti zigule zovala (zowoneka pansipa) zowuziridwa ndi mapangidwe osiyanasiyana a Balenciaga, mkati mwamasewera.
Mgwirizano ndi Masewero si njira yokhayo yoyesera ndi zilandiridwe za okonza anu, monga zikuyimira mwayi waukulu zachuma, kuthandiza zopangidwa kuyandikira pafupi m'badwo Z. Ambiri mwa mabizinesi olowa kwenikweni, kupereka ogula mwayi kupeza manja awo pa Zovala zakuthupi zochepa, monga zomwe zawonetsedwa mumasewerawa.
Kuphatikizika kwa masewero a kanema ndi makampani opanga mafashoni kumapereka mwayi wopanda malire wopangira, zomwe zidzadutsa malire a thupi la mafakitale a mafashoni, kukhala ma avatar a mawonekedwe aliwonse omwe mukufuna.
komanso Dolce ndi Gabbana mu Okutobala idatulutsa zosonkhanitsira digito zomwe zili ndi zinthu zisanu ndi zinayi za NFT, zomwe zimatcha "Genesis Collection". Zogulitsidwa pafupifupi $ 5,7 miliyoni, zosonkhanitsazo zakhala zokwera mtengo kwambiri zosonkhanitsira digito mpaka pano.
Kumbali ina, pali ena omwe amaganiza zokulitsa "mafashoni a digito" ngakhale kunja kwa metaverse, kuyang'ana pazifukwa ziwiri zomwe zikuchulukirachulukira pamafashoni: kukhazikika ndi luso lamakono.
Jae Slooten, woyambitsa mnzake wa mtundu woyamba wa mafashoni aku Dutch "The Fabricant", akuti mafashoni adziko lapansi adzakhala ochulukira mwaukadaulo komanso okhazikika, okhala ndi zida zanzeru zomwe zimakhala ngati khungu lachiwiri ndipo zimatha kuyang'anira thupi lathu. .
"Ndikuwona kuti tsogolo lili muzinthu zanzeru zomwe zimatha kukula nafe kapenanso kukula pa ife "Slooten anafotokoza, ndikuwonjezera kuti dziko lapansi lidzalola anthu kusonyeza "kudziwonetsera kwamphamvu kwa ife." Apo ayi, malinga ndi Slooten, gawo lofotokozera lidzamasuliridwa kukhala zenizeni zenizeni. "Kenako, m'dziko la digito, titha kupenga kwathunthu. Titha kuvala madiresi opangidwa ndi madzi kapena kuyatsa kulikonse ndikusintha zovala zanu malinga ndi momwe mukumvera ".
Chaka chatha, kampani ya Slooten Fabricant idalemba mbiri pomwe imodzi mwazovala zake zenizeni idagulitsidwa pamsika wa $ 9.500.
"Mwini watsopanoyo adavala pa Facebook ndi Instagram", adatero Slooten.
Pomaliza, mu metaverse, dziko laling'ono lomwe limapereka chiwonetsero chazithunzi, udindo wa mafashoni ngati chida chofotokozera munthu payekha komanso chikhalidwe cha anthu ukhoza kuchitapo kanthu. Zimangokhala kungoyembekezera zovala zowonera umakhala watsopano zovala zapamsewu.
Chitsime: https://internet-casa.com/news/moda-del-futuro/
