Fashoni yomwe idzakhale: makampani opanga mafashoni asintha bwanji pambuyo pa Coronavirus?

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armani coronavirus deskarmani coronavirus mobi

Ndi diso limodzi m'mbuyomu ndi lina mtsogolo, mafashoni amadzibwezeretsanso pofunafuna muyeso watsopano womwe ndi umboni wa dziko lapansi 

Kusokoneza maunyolo ogulitsa, mafashoni sabata zichotsedwa e zotayika wokhala ndi ziro zambiri: the moda ayenera kuthana ndi zotsatira, kosapeweka, cha coronavirus.

Zonse makina opanga makina kuchokera kulemera kwakukulu mwadzidzidzi Imani, kuthyola, osapulumutsadi aliyense.

Sewero lamakono

 

DAI maudindo "opanga" ojambula, ojambula zodzoladzola ndi ma stylist (makamaka odziyimira pawokha komanso omwe akutuluka), kwa ena ambiri ntchito ya othandizira m'masitolo, ogwira ntchito ndi ogula, awa ndi ena mwamalonda omwe akhudzidwa kwambiri mgulu lomwe masiku ano likuvutika kuposa kale. 

Malipiro omwe akuyembekezeredwa ndi ma oda omwe adaletsa 

Chimodzi mwa gulu zambiri nkhani e rischio ndi omwe amagwiritsa ntchito mafakitale opanga nsalu theka la dziko lapansi, makamaka omwe South East Asia, omwe akuvutika kwambiri ndi zotsatira za mliriwu. 

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Zomwe zimayambitsa ndimakhala i malipiro oimitsidwa ndi malamulo oletsedwa o kuimitsidwa kaye ndi magulu akulu (kupatula Zara ndi H&M omwe, alengeza, amaliza malamulo omwe atumizidwa popanda kukambirana pamtengo) Njira zopulumutsira amavomerezanso kuthana ndi nkhokwe zodzaza ndi katundu wosagulitsidwa.

Kutha kwa malonda

Ndiye pali vuto la malonda: ngati mbali imodzi yambiri ya'msika wapaintaneti pitirizani kutsimikizira zotumiza (kuwonjezera masiku obwezera ndi kusinthana monga Zara ndi Asos akuchita, mwachitsanzo), izi sizokwanira chifukwa zikadali ochepa peresenti za chiwongola dzanja chonse (tikulankhula za 20%). 

Onani chithunzi ichi pa Instagram

"Pamene coronavirus ikupitilizabe kufalikira, gawo lazinthu zamtengo wapatali limapezeka mu terra incognita, kapena gawo losadziwika: ambiri ku Europe ndi United States States ali pansi paukakamizo kukakamiza kutsekedwa kwa sitolo ndikuphwanya zofuna za ogula," akutero a Luca Solca m'nyuzipepala yake ya BoF. “M'misika iyi, malonda ali pafupi zero. Ndipo ngakhale China ikutsegulanso pang'onopang'ono, kuwonjezeka kwapadziko lonse kwamalonda #luxury kumatha kutenga nthawi yayitali, makamaka chifukwa chazitsulo zochepa zomwe maboma aku Western akhazikitsa, "akuwonjezera. Akupitiliza kunena kuti, chifukwa chake, makampani ogulitsa zinthu zapamwamba adzafunika kuchita zambiri kuposa kungodula ndalama kuti adutse izi. “Angafune kuchita ngati zimbalangondo m'nyengo yozizira: kusunga ziwalo zawo zonse zofunikira ndi magwiridwe antchito, kukhetsa mafuta, ndikusinthana kuti asunge ndalama (munjira yopulumutsa ndalama). Lingaliro ndikuchepetsa mitengo yawo poika antchito awo ambiri ndi zinthu zazikulu (makamaka masitolo awo) momwe zingathere. Pafupifupi zonse #kupanga ndi kupeza ziyenera kuyima, chifukwa palibe nzeru kupanga kapena kupanga nyengo zatsopano malo ogulitsira atatsekedwa, ndipo #sales ali zero. Izi zingangobweretsa vuto lalikulu pazinthu zochulukirapo, kuchotsera kwambiri ndikuwononga ndalama. " Werengani kusanthula kwathunthu kwa Solca pa businessofashion.com [Link in bio] ????@alirezatalischioriginal

Chojambulidwa chogawidwa Bizinesi Yamafashoni (@bof) pa

(Zowonjezera: Instagram) BoF

Malinga BOF, kugulitsa m'malo abwino kwambiri m'masitolo, yokutidwa za 90%, kuyimira kasitomala zambiri za digirii 360 kuposa kugula kosavuta, komwe kungakhale kopanda tanthauzo masiku ano chifukwa chokhoma. 

Atakumana ndi kusatsimikizika komanso mantha ambiri, amayamba mafunso onena za sayansi, monga yomwe ili pakati pa kukwiyitsa ndi zenizeni za purezidenti wa Chamber of Buyers ku Italy Francesco Tombolini.

(Zowonjezera: Instagram) Chipinda cha ogula

Zochitika zidathetsedwa popanda chochita

Ambiri mwa ngakhale idasinthidwa tsiku lina, inde mpaka Seputembara: kuchokera zimafika, kuti FW munthu, paUbale Wolimbakwa Pitti mpaka omwe akuyembekezeredwa kwambiri Anakumana ndi Gala, ndi zina chabe mwa zochitika za mafashoni (zomwe zidapereka ntchito yambiri) kuti alumphe chimodzichimodzi. 

(Zowonjezera: Instagram) Pitti Chithunzi

Kodi kulankhulana kumalumikizana bwanji?

Ndipo pali ma fayilo a media, mapepala osindikizidwa e Intaneti, kukakamizidwa pakati pamavuto a konkriti monga ADV kudula e kulephera kuwombera e lembani ntchito ndi kukayika kwanzeru zambiri zokhudzana ndi nkhani ndi zoyeserera zocheperako kuti mupeze kiyi woyenera wofunafuna kusiyana kovuta pakati pa kupepuka ndi zosangalatsa, otsalira mogwirizana ndi zomwe zikuchitika.

(Zowonjezera: Instagram) Grazia Italy

Chokani nthawi isanathe

Pakadali pano yambitsaninso posachedwa sikulakalakanso koma kufunikira, monga wanenera Purezidenti wa Chamber of Fashion Carlo Kapasa m'kalata yotseguka kwa boma yomwe idasindikizidwa ku Repubblica, momwe akunena kuti ngati makampani sidzatsegulidwa ndi 20 April, Mafashoni aku Italy atha kutaya kutchuka kwawo ku Europe "Ngati tikufuna kupitiliza kukhala ndi mafashoni ku Italy Tiyeneranso pomwepo kupanga mafashoni. Ndi kunyada kochita izi osati kwa ife zokha komanso kwa mibadwo yamtsogolo ya dziko lathu labwino "."

(Zowonjezera: Instagram) Chipinda cha Mafashoni

Mwayi wosintha kuwombera

 Koma ngati monga adanena Paul Coelho "Ola lakuda kwambiri ndi lomwe dzuwa lisanatuluke", ino ikhoza kukhala nthawi ya moda di ganizirani e dzipumitsenso, mwinanso kuphunzira kuchokera pazolakwa zakale.

Ndizovuta kunamizira kuneneratu zomwe zichitike: pali ena omwe akuganiza zosintha kwakukulu komanso omwe akufuna kubwerera kwanthawi yayitali "Chikhalidwe", kusinthidwa komanso kulimba kuposa kale.

Osati popanda kusintha kwakukulu komwe kumawonekera chikhalidwe, digitization ed zopezera mawu osakira. 

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Nyimbo yatsopano yamafashoni?

Il gawo la mafashoni sikuyenera kusintha koma m'malo mwake ganizirani kuti idzikonzenso lokha ndikubwerera m'mbuyomu, monga wopanga wachinyamata akuwonetsera Nicholas Brognano (director watsopano wa Blumarine) pamafunso aposachedwa ndi MFF, kuchepetsa liwiro e kutenga malingaliro a ogula.

(Zowonjezera: Instagram) Nicholas Brognano

patsogolo, achisangalalo, Mgwirizano, kapisozi anali chabe chodziwitsa cha mafashoni achangu komanso osachita mantha, omwe kwa ena samayimiranso ogula koma kungotsatsa komanso "Kupanga ndalama".  

Una kubadwanso zomwe, malinga ndi opanga ambiri amakonda Massimo Giorgetti, Lorenzo Serafini e Giorgio Armani, angabweretse Zapangidwa ku Italy kuti adziwe komwe adachokera ndi DNA ya mtundu uliwonse wokhala ndi zopereka kuonetsa, kuchepetsedwa ndi zochepa "Zakale" zotheka, zomwe zimapitilira lingaliro la nyengoyi. #Bwezeretsani

(Zowonjezera: Instagram) Giorgio Armani

Kwa nthawi yakhumi ndi chimodzi kuyambira kuphulika kwa Covid-19, m'kalata yopita ku WWD, Armani kenako anayamba upainiya zothetsera konkriti kubwera konzani masiku operekera zopanga ndikuchepetsa (kapena kudumpha) zisanachitike, kuchepetsa zochitika e kuwapangitsa kukhala akomweko (monga Cruise wokwera mtengo kwambiri) kuti apereke phindu lapadera pakutsimikizika ndipo kuchedwetsa sikelo kuyambira Julayi mpaka Seputembala kuti zopereka zizikhalabe m'malo ogulitsira ndikugulitsanso pang'ono pamtengo wathunthu.

Tidzakhala ndi zosowa zatsopano ndikukhumba chizolowezi ...

Koma titawona kuwala kumapeto kwa mumphangayo, tidzatani? Kodi tikufunadi? Kodi padzakhala kuchuluka kwa ndalama kapena mantha? Ndipo tikapita kukagula, tidzagula chiyani? 

Ngati chachiwiri Forbes, pakati pofufuzira kwakukulu kwa ogula wamba padera ndi yisiti, masewera apabodi, kuyeretsa zopukutira ndi zida zamasewera, BOF akuwonetsa kuti pambuyo pa kutseka mungafune kutero kugula zochepa koma bwino.

La moda zomwe tidzafunika pambuyo pa mliriwu zikhala zachikhalidwe osasintha nthawi? Tifuna zovala zomwe zimatha ndipo zomwe zimapitilira zomwe timadutsa momwe timakhalira nyengo iliyonse?

Onani chithunzi ichi pa Instagram

Pre Fall 2020 Kutolere

Chojambulidwa chogawidwa The Row (@therow) pa

(Zowonjezera: Instagram) The Row

Lingaliro lingakhale loona: tidzakhala otheka kuwonekera zidutswa zapamwambaie "Kulimbikitsa", i Zolemba za zovala, pang'ono' monga pambuyo pamavuto a 2008, komwe tidapeza kuzindikira "Palibe logo" di Anatero Celine e Bottega Veneta mawonekedwe okongoletsa. #Zochepera

Onani chithunzi ichi pa Instagram

Wolemba Gianni Pucci

Chojambulidwa chogawidwa Bottega Veneta (@bottegaveneta) pa

(Zowonjezera: Instagram) Bottega Veneta

Ndipo pali digitization ...

Ngati mbali imodzi mudzawona kufunikira kwa chedweraniko pang'onoKomano pali kufunika kofulumira kwa yesani ndi mayankho kwambiri zokambirana umboni kusamukira pagulu.

Il njira yatsopano zinali mwadzidzidzi inapita patsogolo: pa makampani chifukwa choyenera e zosintha zenizeni monga mtundu wachinyamata umachitira Zowonjezera zokhudzana ndi GCDS, ya Ofalitsa atolankhani kubwera Karla Otto e Gitala kudzera mu bungwe la "Tsiku losindikiza pa digito" kudzera pa IG kuwonetsa ntchito ya makasitomala kwa atolankhani, chifukwa chipinda chowonetsera kubwera Massimo BoniniRichard Grassi con Makampu otsatsa malonda kudzera pa pepala.
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(Zowonjezera: Instagram) Zowonjezera zokhudzana ndi GCDS

Zopanga zatsopano komanso zoyambirira ndizo "zopangidwa kunyumba" kuwombera zomwe kuyesa kwa Willy Vanderpierre pa Magazini ya ID amene ajambulitsa mitundu 19 kudzera pa FaceTime kapena yathu yathu Fakitale ya SDF, kampani yotsatsa digito, yomwe yakonza zowonera kunyumba kuti zitsimikizire zithunzi zawo.

(Zowonjezera: Instagram) Magazini ya ID

Zadzidzidzi zadzetsa kugwiritsa ntchito njira zatsopano zolumikizirana monga Webinar e masterclass su Sinthani e Instagram Live, wa  nsanja malo ochezera osafufuzidwa ngati Weibo pa Gucci ndipo koposa zonse kufunikira kwa kukhazikitsa ntchito e njira zamagetsi pozungulira.

Osanenapo za zoyambitsa zomwe, kuti zitseke malo osungiramo zinthu zakale, kuphatikiza art e moda monga zowonetseratu za Pitani su Balenciaga e Schapparelli, zoyeserera zamakono za Prada Foundation yomwe yakhala labotale yamalingaliro, MET zomwe zimalimbikitsa kupambana kwake kudzera pa media media ndi hahstag #MetAh kulikonse e Louis Vuitton yemwe adayambitsa FLV Kuchokera Kunyumba, pulogalamu ya ziwonetsero, makonsati ndi zokambirana kudzera pa YouTube ndi Facebook kuti musangalatse omvera anu. 

(Zowonjezera: Instagram) Victoria ndi Albert Museum

Pama media azama TV, opondereza akuwonetsa mbali yaumunthu komanso yolumikizirana, osagulitsa pang'ono, kuthandizira #KhalaniPanyumba e  #Tili M'kati Mwa IziKaya

Mutu wokhazikika 

Pomaliza, cholakalaka chachikulu ndi diso zopezera con zochita zenizeni e chogwirika, osati ngati chida chotsatsira patsamba loyamba.

(Zowonjezera: Instagram) Jacquemus

Kukhazikika kwa eco kumapangidwa ndimitundu yatsopano monga kuyenda pang'ono ndi ziwonetsero zowoneka bwino kwambiri, monga adachitira Jacquemus kumapeto kwenikweni kwa June 2019: patsiku lokumbukira zaka khumi, maison adapereka choperekacho "Coup de yekha"  pakati pa minda ya lavenda yaku France ndi alendo ochepa otsogolera akumaloko ndipo chifukwa chake ndimayendedwe ochepa.
Popanda kuyiwala kuyeserera kopambana kwa Makanema azithunzi akusakanikirana su mayendedwe apansi, monga a Shanghai mafashoni sabata e Tokyo, zomwe zingachepetse maulendo okwera mtengo kwambiri (koma nthawi yomweyo zimabweretsa vuto la wogula omwe amagula zosonkhetsa nthawi yomweyo chiwonetsero).

(Zowonjezera: Instagram) BOF

Kupuma mokakamizidwa kumeneku kumayika patebulo mafunso, ziwonetsero e malingaliro atsopano. Mwina ndi omaliza omwe anyamula mafashoni otseka kufikira amenewo zolinga yomwe idakhala itadziyikira kwa nthawi yayitali koma yomwe mpaka pano idangokhala pamapepala komanso zotsatsa kudzera pa TV? 

Chotsatira Fashoni yomwe idzakhale: makampani opanga mafashoni asintha bwanji pambuyo pa Coronavirus? adawonekera poyamba Grazia.

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