Chifukwa cha malonda a Waze komwe akupita, mtundu wa Made in Italy cosmetics udachulukitsa kuchuluka kwa anthu opezeka m'masitolo ake 197 ndi 307% m'nyengo yachilimwe ndikukumbukira zotsatsa za + 119%
Milan, 01 Disembala 2021 - Pamwambo wapachaka kampeni yoperekedwa ku malonda achilimwe, KIKO Milan, bungwe la Italy cosmetics multinational, layambitsa kampeni mogwirizana ndi pulogalamu ya Waze navigation zomwe adazilemba + 307% amayendera masitolo, kufika anthu oposa 1 miliyoni m’mwezi umodzi wokha.
Ndi kuchepekera kwa ngozi yazaumoyo komanso kumasuka kwa njira zotsekera, KIKO Milan anali ndi ayenera kulumikizananso ndi makasitomala awo ndi kulumikizana ndi kutsegulidwanso kwathunthu kwa masitolo, i kuchotsera chilimwe, kusonyeza malo a sitolo yapafupi kutsagana nawo kopita. Malo ambiri ogulitsa ali kunja kwa mzindawu, zomwe zikutanthauza kuti azitha kufikako ndi galimoto ndipo pachifukwa ichi, mtundu wa zodzikongoletsera - womwe umakhazikitsidwa ndi malo ogulitsira. 60% ya malonda okwana - adasankha kuyanjana ndi Waze panthawiyo kutsegulanso malo ogulitsira kumapeto kwa sabata, kulumikizana ndi ogula kudzera mgalimoto.
Chifukwa cha Waze, KIKO Milano idalanda ogula komwe anali ndikuwatumizira uthenga wamphamvu kuti ayambitsenso.Integrated malonda zochita yoyendetsedwa ndi KIKO Milano, yomwe idaphatikizapo zinthu zonse pa intaneti, kudzera pawailesi yakanema, komanso pa intaneti, kudzera pawayilesi. Nthawi yomweyo, la Yendetsani ku Store kampeni malinga ndi mphamvu za Kutsatsa Kwakopita ndi Waze, yogwira kuyambira Julayi mpaka Ogasiti 2021, yasokoneza makasitomala podutsa mu pulogalamu ya adv akamagwiritsa (Pin, Takeover and Search) ndikuwatsogolera ogula ku i 197 masitolo KIKO Milan ku Italy konse.
Zina mwazotsatira zomwe zapezedwa ndi kampeni yopangidwa ndi Waze, ndi Navigation Lift, ma metric omwe amayesa ngati ogwiritsa ntchito amatha kupita kusitolo ataona zotsatsa, anali pamwamba pa benchmark ndi 307%. Kuphatikiza apo,ad kukumbukira anali wofanana ndi + 119% ndipo kampeni yatha 1.1 miliyoni ya ogula akuwonetsa mphamvu ya njira yophatikizika yotsatsa malonda.
Dario Mancini, Waze Regional Manager Italy & EMEA Emerging Markets ndemanga "Waze ndiye njira yokhayo ya digito yamagalimoto yomwe imayang'ana ogwiritsa ntchito mosatetezeka popita. Chifukwa cha kampeni ya KIKO Milano, Waze yatsimikizira kuti ndi chida chothandizira njira zophatikizika ndi omnichannel. Zotsatira za ndondomekoyi zinali zachilendo ndipo zimatsimikizira kufunika kokhalabe njira yophatikizira mu gawo la kukhazikitsa njira zamalonda chifukwa kusakaniza kokwanira kwa intaneti ndi kunja kwa intaneti kumatha kubweretsa pamwamba komanso pamwamba pa ROI yonse ".
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About Kiko Milan
Inakhazikitsidwa mu 1997, KIKO MILAN ndi mtundu wa zodzikongoletsera za ku Italy zomwe zimagwira ntchito m'makampani ogulitsa zokhala ndi mzere wa avant-garde wopangira zodzoladzola, nkhope ndi thupi. Masomphenya olimbikitsidwa ndi KIKO MILANO amafotokozeranso miyambo yokongola yachikhalidwe polimbikitsa lingaliro la kukongola kochuluka komanso kwaulere komwe kumalola mkazi aliyense kufotokoza umunthu wake ("Khalani Zomwe Mukufuna", Khalani zomwe mukufuna kukhala). Ntchitoyi imachokera ku lingaliro lamakono la malonda omwe amalola ogula kusankha kuchokera kuzinthu zosiyanasiyana, zowonjezeredwa nthawi zonse ndi zoyambitsa zatsopano ndi zosonkhanitsa nyengo.
Chidziwitso cha KIKO MILANO chimachokera ku mtengo wa "Made in Italy" monga momwe amafotokozera dziko la mafashoni, zojambulajambula ndi mapangidwe. Zotsatira za kukumana pakati pa zomwe zapezedwa posachedwa ndi asayansi ndi mafashoni aposachedwa, lingaliro la KIKO MILANO limakonzedwanso nthawi zonse popereka zinthu zogwira mtima komanso zanzeru zomwe zimatha kuyimilira ndikuwonjezera kukongola kwamtundu uliwonse. Chifukwa cha kuchuluka kwazinthu zopitilira 1200 pamitengo yopikisana komanso luso lapadera la sitolo, KIKO MILANO yalembanso ma code a malonda ogulitsa zodzoladzola. KIKO MILANO ndiye mtsogoleri wotsogola ku Italy komanso m'gulu lodziwika bwino ku Europe.
Masiku ano, KIKO MILANO ili ndi antchito opitilira 6500, ili ndi masitolo opitilira 900 padziko lonse lapansi ndipo ikupezeka m'misika 30 momwe imagwira ntchito kudzera m'masitolo ake ndi malonda a e-commerce.
Za Waze
Waze ndi msonkhano pakati pa anthu ndi ukadaulo kuti athetse zovuta zakuyenda. Ndi nsanja yomwe imalola anthu kuti azithandizira pazambiri zamsewu ndikusintha mamapu kuti apititse patsogolo momwe timayendera padziko lonse lapansi. Chifukwa cha a Wazers, Waze amatha kuyanjana ndi ma municipalities ndi mabungwe oyendetsa mayendedwe kuti achepetse kuchulukana kwa magalimoto ndi misewu - kukhazikitsa zida zamakono pomwe zikukhudza mapulani amizinda.
Dziko lokhala ndi mayendedwe abwino siliyenera kukhala mtsogolo kutali. Pogwiritsa ntchito mphamvu za anthu ammudzi kuti asinthe zomwe sizikuyenda bwino, Waze atha kupanga dziko lomwe kuchuluka kwa magalimoto kukhale mbiri.
Kuti mumve zambiri zachinsinsi cha Waze, chonde pitani https://www.waze.com/legal/privacy
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Kuti mudziwe zambiri Waze Press Office - Double Helix
Martina Palmeri - [imelo ndiotetezedwa] +39 388 98 73 802
Milena Ronzoni - [imelo ndiotetezedwa] + 39 02 40 999 3817
Peter Mazzoleni - [imelo ndiotetezedwa] + 39 02 40 999 3012
