Wasannin Jima'i a kan TV, tallace-tallace akan Mediaset da La7: juyin juya hali ga mata
Kasuwanci na farko da aka taɓa yi akan Mediaset da LA20 sun kasance a cikin iska tun ranar Lahadi 7 ga Agusta akan Mediaset da LAXNUMX kayan wasa na jima'i. Sa hannu daga MySecretCase, e-commerce - wanda aka kafa a 2014 ta Norma Rossetti - jagora a kasuwar kasuwancin kan layi ta Italiya da aka sadaukar yardar mata kuma farkon wanda ya gabatar da sabon tunani na jima'i da kusanci, mace da ma'aurata, wannan tabo, wanda aka kirkira tare da haɗin gwiwar kamfanin kera Cookies & Partners, wani muhimmin lamari ne wanda ya karya doka kuma ya sanya mata zama kakakin keɓaɓɓu na ƙarami babban sauyin al'adu ga kuka, ko kuma a raɗa, na: "Muna son duniyar da mata ba ta abubuwan jima'i, amma duk suna iya samun su ”.
Tuni a kan iska daga 23 ga Yuli akan Cielo, Real Time, Nove da Dmax, tallan ya kawo maƙerin kasuwar Italiya karuwar mako-mako a ziyarar + 300%. Da kasuwar kayan wasa na jima'i, a zahiri, yana girma sau biyu cikin sauri (+ 6% Italiya, + 20% Turai) idan aka kwatanta da ɓangarorin gargajiya: MySecretCase sau uku ta sauya kowace shekara, tun shekarar 2014 an sayar da na'urori fiye da 200.000. A cikin 2017, 40% na kayan wasan jima'i da aka saya an keɓe su ne ga mata, 25% ga maza kuma 35% ga ma'aurata; Milan ta tabbatar da cewa itace birni mafi tsayayyiya ta fuskar tallace-tallace (20%) sai Rome (15%) da Turin (5%), amma a cikin 2017 shine Kudu ta girma sau biyu cikin sauri (+ 40%) idan aka kwatanta da Arewa (+ 20%) da Cibiyar (+ 15%). Mata tsakanin shekaru 20-30 sune waɗanda suka sayi mafi yawa, yin rijistar haɓaka + 300% idan aka kwatanta da 2016, sai kuma adadin 30-40 (+ 200%) da 40-50 (+ 200%).
Francesca Mudanò, Daraktan kirkire-kirkire da kuma marubuta na Cookies & Partners: "A koyaushe muna mai da hankali da kulawa da yadda ake wakiltar mata a talla - duk da cewa watakila zai zama daidai a ce" an yi amfani da ". A zahiri, yawanci sukan sami kansu a matsayin abubuwa na jin daɗi maimakon batutuwa. Misali cewa lokaci yayi da za'a juya kuma hakan yayi daidai da manufar MySecretCase, wanda shine tabbatar da cewa mata dawo da jima'i da yardar ka kyauta. Saboda haka, babban sakon duk kasuwancin ”.
Tushen Labari: www.wayar.it
