Tokyo, May 20, 2022 - Kick off Italy, my love!, the largest Italian event in the Land of the Rising Sun, organized by Italian Chamber of Commerce in Japan, on 21 and 22 May 2022 in the Shibuya district, the nerve center and commercial center of Tokyo.
This year's theme is "Go To…Italy!”Dedicated to Japanese friends who have not traveled abroad for over two years and who, in view of the gradual reopening of borders, are preparing to go to Italy.
Four floors of the iconic Shibuya Stream skyscraper host the Italian "wonders". Starting with virtual tour immersive to present to the public in addition to the most famous Italian locations such as Venice, Rome, the Cinque Terre or Alberobello also new destinations such as San Gemini in Umbria and Pitigliano in Tuscany.
Important appointments of this edition are the 3 unpublished art exhibitions in Japan, the Maze di Arnaldo Pomodoro, a collection of the artist's most significant works Pino Pinelli, finally an exhibition that traces the history of the company Pirelli to celebrate its 150 years of passion and innovation. An essential story told through the creations of artists, designers, masters of communication and advertising.
From the automotive world Fabio Filippini, Italian car designer former Design Director of Pininfarina, guest at the event to present his book Curves, 15 Lessons on Car Design, published in Italy by Rizzoli-Lizard. On display in Italy my love! also the latest model of Ferrari SF90 Spider and the inevitable Vespa.
The Italian kitchen is celebrated with a selection of 20 recipes from all regions, a unique opportunity to let the Japanese public taste and get to know the most representative Italian dishes, from Val d'Aosta to Sicily.
Also present at the festival Carmen Amarante, one of the most important chefs on the international scene, to tell his path and his experience in Tokyo as Executive Chef of the Armani Restaurant.
Finally, ten pastry chefs will compete in front of an international jury for the semifinals of Great Tiramisu Competition.
The trip to Italy ends with aperitifs, set up in the IAM lounge and in the main square of Shibuya Stream which for the occasion becomes "True Italian Garden" an Italian garden where you can discover new Italian products to be tasted accompanied by the sound of DJs from IRMA Records and the concert of the Ryu Matsuyama band.
IAM represents an extraordinary opportunity for companies, over 30 brands participated as sponsors of this edition.
