I social media are a fundamental tool for any business, but this is particularly true in the world of beauty. In fact, beauty brands are often among the most followed and committed to social media, using it to their advantage to show tips and tutorial with their followers, as well as working with an ever-growing number of beauty influencers and bloggers. But what are the beauty brand who are at the top on social media? Here are the magnificent three!
She is the undisputed Queen Huda Beauty.
Probably the least surprising aspect of the Cosmetify index at this stage is that Huda Beauty is by far the most followed beauty brand on Instagram. In the latest tally, the brand had over 47,9 million followers, consistently closing in on 50 million after adding around 4 million new followers since the last edition of the index.
The brand is followed by Kylie Cosmetics with 24.8 million followers e M · A · C Cosmetics with 23,4 m.
Article Huda Beauty is the most followed Beauty Brand on Instagram! From The Journal of Beauty.
