Giorgio Armani the king of fashion, is "King George" for the beautiful country accustomed to defining it as an undisputed emblem of elegance and the style in the world.
A lightness that seemed to defy gravity. Sinuous silhouettes, a series of precious cady evening dresses, the rigorous and sustained bust, built, and the skirt that dissolved ending in an abundance of fabric, in a liquid godet. Nets of crystals, jet and pearls applied on impalpable chiffon, embroideries, precious items and the inevitable hats.
Its beginnings
After the military is hired by Nino Cerrutic to rework the garments of the brand Hitman, brand of the Fratelli Cerruti Wool Mill. His name appears for the first time thanks to the leather clothing label sicons. In fact, in 1974 the line was born Armani by Sicons, which officially marks the beginning of his career. The history of the Giorgio Armani company starts on 1975.
Over the years, several collaborations have followed one another. In 2002 he signed an agreement with the Safilo company for the creation of a line of eyewear, called Emporio Armani glasses. The fashion guru launches some perfume lines such as Giò water o Black Code which over time have enjoyed considerable success.
“Style is about the correct balance between knowing who you are, what is right for you and how you want to develop your character. The clothes become the expression of this balance. " Giorgio Armani
The word that accompanies it from the beginning is experimentation. This word guided him into the world of luxury, proving that it is possible to build it by experimenting with materials, shapes, combinations that seemed to suggest new proportions each time. Also there "creative freedom”, Has given him all the time and tools necessary to create a suit that can take up to three thousand hours of work. And, even if it seems unpredictable, the "divertissement“Although it is a word that does not fully convey the idea: the act of drawing belongs to it, because it involves everything that knows about fashion and the human being.
Giorgio Armani Spring 2021
Giorgio Armani for the collection Spring / Summer 2021 offers jacket and pants sets that can also be similar to ultra chic pajamas, kimono cardigans and sarong pants are comfy and suitable for any occasion; finely decorated with oriental floral motifs, they are ideal for smart working, as well as days in the office and evening outings.
Evening that returns to shine, with many sparkling outputs, from encrustations, to glitter, to fringes on flapper dresses, from cardigans with beads to bijoux.
Because the desire to go back to dressing well is what animates Mr. Armani's fashion, for a season that becomes a hit parade of key pieces: the unstructured blazers, the greige palette, the wide trousers for him, the sequined long dresses , geometric and floral prints for her.
For him, the wardrobe ranges from the casual checked baggy pants and light blouses, to the sexy three-piece, jacket, vest without shirt, trousers and moccasin.
Concludes the evening part, even here from the tuxedo you go the shades of midnight blue, the shapes are the same as always, the elegance too.
The balance between rigor and sensuality, urban vibe and exoticism, purity and little touches of glam here and there are a reassuring guarantee. The silhouette is essential, soft, fluid: a fusion of pure lines and neutral colors.
What emerges is the personality of a woman and a man who are free, at ease, careful to be themselves through what they wear. Because as Giorgio says "Fashion passes, but style remains".
