Yesterday, September 4th, Chiara Ferragni to do appetizer has chosen a suggestive and bizarre location: after a flight in helicopter landed on glacier in Switzerland where a set table had been set, enriched by a bottle of champagne. The controversy was obviously not long in coming, especially on Twitter where users were furious about the environmental impact they left behind and the effect on the glacier.
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Together with her friend and colleague Clare Biasi and a small group of friends, Fedez's wife sipped a glass of champagne at a high altitude. This was revealed by some photographs of the trip published on social networks, a trip organized by the entrepreneur Philip Fiore, who has decided to rent two helicopters for the occasion.
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After the shot poised on a rock ad Ibiza, Ferragni preferred to move to high altitude in Switzerland. In short, it is not easy to please her. The second location, however, has been heavily criticized by the web, and many users have defined it not very sustainable, especially at a time like this, in which videos and images of melting glaciers and more generally of the effects of the climate crisis are teeming.
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Chiara Ferragni helicopter aperitif: the digital entrepreneur was overwhelmed by criticism on Twitter
Given the current state of things, all influencers should invite their followers to a sustainable behavior and if we look at Chiara Ferragni's follow-up there is something to tremble: we are talking about 27,8 million followers. On Twitter un indignant user wrote: "For the aperitif they should prefer the wine shop in the square rather than the glaciers, but will they ever understand?". In short, the people of the web have questioned thelittle green approach that the influencer had in Switzerland, despite the calls for sustainable behavior launched towards its own audience. Which side are you on?